Do you ever have an important event that you just want to look extra good for? Maybe to “wow” your significant other or just want to try something new? Makeup gives people the chance to transform themselves. Women of all ages love makeup products, but how do you decide what products are best for you? That's what advertisements are for. Most people base their decisions and lean more towards companies where celebrities present the product. Makeup has been around for decades. The first people to ever use cosmetics were the egyptians but in the 1920’s also known as the Roaring 20’s, young women began flaunting their disdain for what was then considered acceptable behavior. These women wore short dresses, bobbed their hair, smoked and began buying …show more content…
There is an unlimited abundance to makeup products, however each unique product provides a sense of secureness that makes each woman feel presentable. Ever since the 1900’s the initial criteria of makeup has been to make people feel more self assured about themselves. Makeup alone is considered a beauty product giving women self confidence. Mirthless, receiving compliments on one's beauty brightens their day, simply making them feel pretty. A makeup magazine made in the 1952 has the same ideal message in their advertisement as they do today in modern time. The advertisement displays a women before and after putting on makeup. “See What a Difference Maybelline Makes” is written in big, bold letters to pull the reader in and analyze the woman’s transformation (Vintage and Old Makeup Ads). Magazines like this give their audience a feeling like they need these products to look prettier. Feeling comfortable within yourself comes from viewing these certain advertisements. Self confidence comes from many models showing their identity through their beauty commercials. These products tend to be more popular depending on the efficacy of the advertisement. Lastly, makeup should be able to come in a diversity of colors for every skin tone. A variety of makeup companies can provide for an individual's own specific look. From different shades of foundation to lip color, women can find their very own …show more content…
Ads of all sort can give every type of women an opportunity to look beautiful. Even though the youtube video by Babydoll Mascara doesn’t contain a variety of ethnic groups, the product of mascara being sold can be used by any individual. Some might oppose that mascara is only used for one shade of skin color however, mascara can be used by people of all different shades. The Fit Me Foundation Ad viewed on TV shows various colors of foundation to make skin look natural, fresh, breathing, and flawless. As shown on TV there are over forty different shades that fit each individual letting anyone use it. As for instagram, the tutorials shown display a diversity of models who the makeup is being applied on. These tutorials show many different types of women from pale to dark skin, freckles to no freckles, and from dark hair to light hair. Either way, anyone is able to use makeup. Cosmetics differ from many products, but are able to provide each unique woman with their own specific
We all know that cosmetics existed thousands of years ago. Cleopatra used a heavy arsenal of beauty aids to help her shake the foundations of the Roman Empire. Yes, cosmetics and perfumes have a long history, but the consumer industry we live in is relatively recent, a creation of the decades 1890 through 1920. The products hawked in the 19th Century by druggists, perfumers, barbers, physicians, and a colorful assortment of other enterprising individuals were primitive by our standards. Certainly, active ingredients were used with abandon, notably arsenic, lead, and mercury. These were products that really made visible differences, and the consumer was well-advised to be wary of the majority of these mysterious concoctions.
When you look at someone the first feature you look at is their eyes. The mascara industry knows this instinct all too well. Two respected companies in the industry are Covergirl and Revlon. In recent years the two companies have had great success in marketing their mascara products. Two of the accomplished lash products are Covergirl’s The Super Sizer and Revlon’s Lash Potion mascaras. In their commercials, the two brands have a few similarities as well as differences. Both commercials have similar target audiences, promise glamorous lash results, and have attractive female endorsers. On the opposing side, the commercials are different in regards to their theme, setting, and the endorsers chosen.
This advertisement appears in the Seventeen magazines, whose readers range in age between thirteen and twenty-five. The visual shows a young, blonde, Caucasian female who is attracting the readers to the COVERGIRL™ product. Placing this sort of ad in the Seventeen magazines is appealing to most young women due to the beautiful celebrity, Taylor Swift, who uses the same product. Also, the colors used, such as the pastel pinks, draws in the reader since they are very feminine colors. Finally, the product itself is appealing to the audience of Seventeen because younger women like to look their best, and to do that, lip-gloss is a handy accessory.
middle of paper ... ... Contacting certain audiences, which is their main target during different promotions, is a wonderful way to go. Understanding advertising will help you understand yourself and make you realize who you really are and who you will always be, no matter how many cosmetics you buy. Works Cited Adweek, L.P.
All women wish to look their best on their wedding day, prom, or their ten year anniversary, so it is a makeup artist’s job to fulfil this desire. The art of emphasizing one’s most attractive features by highlighting the inner corner of the eye to brighten the eyes, contouring the cheeks to make the cheekbones appear higher and painting on bold lipstick to form perfect, plump lips make the face appear flawless. Some people do not wear makeup everyday, so when they do, their face can appear brightened and awake, therefore they believe they look wonderful. Although many people are confident in their appearance and do not demand makeup to boost their self-esteem, wearing well-applied makeup will always make someone feel
The ad that I chose to deconstruct is a print ad that is designed to market CoverGirl mascara. The sender of this ad is CoverGirl Cosmetics because they are trying to “send” their new products to their target audience. The target audience, or receiver, for this ad is directed towards women who probably age from 16-55. This ad specifically is trying to reach women who are bold and fierce and would like dark long lashes to show off. This ad focuses on women who are flashy and want to live life on the edge.
In the 1920s, makeup played a vital role especially for women trying to recover from the fears and horrors of the war. After the recession, it lead to an increase of manufacturing new cosmetic products and brands such as Maybelline. As makeup made its debut to the world, stores were opening and slogans such as “try before you buy” just like Gordon Selfridge proclaimed women to get a sense of what products to use along with spreading the word to others if content with the amazing outcome. Face and complexion was considered by most as an important factor for representing beauty of an artificial face. Face powder was very essential because many women wanted to create a light, sandy
Thanks to the influence of the ancient Egyptian introduction to makeup art in burial rituals, makeup has made its way all around the world and established its position as a very successful industry. Among several cosmetic and toiletry brands, Lancôme Paris, is one of the most popular today. Examined by one of France’s most prevalent thinkers, Roland Barthes, Paris is seen as the world center of sophistication, elegance and high society. An expert on the nature of society, Barthes, is also famous for his theory of the cultural myth that subconsciously produces meaning in the most basic parts of our lives. Combining Barthes definition’, its lustful visual and charming slogan, a vintage cosmetic advertisement for Crushed Rose lipstick allures its consumers by producing myths regarding instant beauty and perfection with the purchase and application.
Just like the constantly changing fashion world, makeup fads come and go. However, what never changes is the correct approach to applying makeup to achieve the ultimate goal of looking the best you possibly can.
For Maybelline’s price they offer low competitive While stating in text the lipstick is truer and crisper from their rich pigments and creamier and more sumptuous feel from their nourishing honey nectar. The consumer can actually read those objectives off the advertisement. For a visual aspect you can physically see a flower dripping nectar onto the lipstick, as the lipstick glistens. In addition, the consumer can also see a beautiful model wearing one of the shades of pink to see how rich the lipstick really is. CoverGirl uses both verbal and visual messaging to accomplish the advertiser’s marketing objectives.
Makeup has transformed the lives of so many individuals and continues to play an important role in the daily routines of many women (and those men who choose to wear makeup). [Pause] The main reason why makeup initially became integrated into the daily lives of many individuals was to help conceal facial features that people were insecure about. Now, as of 2018, makeup has helped many people in terms of their general self-confidence. The stereotype that makeup is used to impress others is as far off as one can get. No individual would put so much time [Pause], effort [Pause], and education [Pause] into a task that is only to impress others. It is nice to present our self-expression to others, but it all reflects how one feels. One can change
Makeup can be fun, creative, and a confidence boost for anyone that wants play around in makeup. I want let you know that you should not be scared with makeup that it can be fun experience for you. I am going to tell you my process about my everyday makeup routine. I want inform you about the benefits of the products I’m gonna be using, but I want you remind you that you do not need the same brand name products as me. Let’s put on some music and have fun with this makeup routine. The information I am going to tell you about the products will give you sense of knowledge about the purpose of the products.
Estee Lauder’s beauty product is one such advertiser. In an August 2004 issue of Vogue magazine, enclosed was a two-page ad campaign intended to sell Estee Lauder’s “Future Perfect Anti-Wrinkle Radiance Moisturizers SPF.” This advertisment is appealing to the consumer because it stresses the importance of remaining young by the use of this product. This advertisement then goes further to stress that, “The past is forgiven, the present is improved, and the future will be perfect.” This advertisement includes three alluring models, all of which are of different ethnicity but essentially have the same physical attributes. This image is used to appeal to all sorts of American women. The models all have famished bodies; this includes their angular, somewhat gaunt faces and protruding collarbones. Located right below this image is the company’s slogan which reads, “ESTEE LAUDER. Defining Beauty.” The attempt is made with this advertisement to define beauty with images of starved and malnourished models which Estee Lauder claims to be the standard for beauty.
Beauty product can be defined as cosmetics; materials and devices made and sold for the purpose of enhancing the physical attractiveness of users or in other words, as any product, especially a cream or lotion, intended to improve a person's appearance . We live in society where people nowadays are very obsessed with beauty and spending so much money on beauty products. Since we were children, the society taught us that beauty is happiness, wellness and everything. This creates a mindset that only attractive physical appearance is beauty, even though ‘beauty’ is a very subjective word where it can apply to many things. It is a rare sight these days to
Make up has been around for about 12 thousand years. Woman use makeup to make them look more beautiful, woman now and back that weren’t happy with their natural beauty so they chose to event or come up with something that would make them beautiful. Woman got the idea that they would use some things form nature that they found and smashed it or do something to but on their face. At first it was a poisons thing to use but now a days makeup have reached a point that it’s not dangers to put on now. In this paper making to talk about the different make up their development of each. Some of the makeup history that I’m going to talk about are lipstick, mascara, eye liner, Eye shadow, body painting and a little about nail polish. I’m also going to talk about who wear makeup. I am going to explain why they wear makeup and what it meant to wear makeup.