The following paper will analyse the macroeconomic environment of the Bethesda Blues & Jazz Supper Club in the United States, as well as in the United Kingdom in order to be able to apply the five forces model according to Michael E. Porter. The BC is located in Bethesda, near Washington and can be described as a high-class entertainment nightclub. The concept of the club is to offer food and beverages accompanied by blues and jazz music, which is played by artists from all over the US. According to the limited amount of seats, the guests are able to experience the artists’ performance in a sonorous and exclusive environment. The club is opened from Wednesdays to Fridays and has a different act on almost every of these days in order to offer something for every taste of music. Furthermore, BC offers the possibility to book the club for corporate events. This service has earned a lot of positive feedback trough known companies such as Morgan Stanley or the Bethesda Magazine (BC, Special Events Brochure). Concerning these observations, one can conclude that BC rather attracts classiness seeking guests, especially ones, who are not returning to often. This makes BC a special place, which vastly distinguishes itself from an ordinary pub. This distinction is further supported by the considerable prices for tickets, which vary between 10$ and 40$. 2 PEST Analysis for the US market The Bethesda Blues & Jazz Supper Club is currently only known in the US, which can be considered as it’s home environment. The following part of the paper will analyse BC’s surrounding circumstances according to political, economical, social and technological aspects. The “P“ of the PEST Analysis analyses the political aspects of the environment, more... ... middle of paper ... ...25-40. Silver, G. B. P., & Gold, G. B. P. (2001) News from around the world. Smith, A. (2012). 46% of American adults are smartphone owners. Pew Internet & American Life Project. The UKCARDS Association. (2013). Card expenditure statistics, Retrieved March 08, 2014 from http://www.theukcardsassociation.org.uk/wm_documents/December 2013.pdf Thompson, T. (2012). Pubs suffer as youngsters drink at home. Financial Times. Retrieved March 08, 2014 from http://www.ft.com/cms/s/0/7e7d86f8-e2fa-11e1-a78c- 00144feab49a.html Tradingeconomics.com. (2014). United kingdom gdp per capita. Retrieved March 08, 2014, from http://www.tradingeconomics.com/united-kingdom/gdp-per-capita Tseng, N. (2003). Expenditures on entertainment. In Consumer Expenditure Survey Anthology. Woolsey, B., & Schulz, M. (2010). Credit card statistics, industry facts, debt statistics.
Understandably the focus of the episode titled 1959 The Year that Changed Jazz would focus on the events of 1959. The main point was outlining the four albums by four different bands that showed the different ways jazz was evolving. The first album to take focus was Kind of Blue recorded by Miles Davis and his sextet. Davis had started his jazz carer at the age of nineteen under his idol Charlie Parker in the late 1940's. Taking what he learned from Parker of the Bebop style, Davis went on to become an amazing artiest in his own right. Columbia Records was was easily able to turn him into a national celebrity, one that the women found highly attractive. From the sextet, Jimmy Cobb and Herbie Hancock were interviewed.
The need among Americans to be diverted in ever more imaginative ways -- through high-thrill parks, virtual reality arcades, and theme restaurants, plays right into the hands of Dave Corriveau and Buster Corley, co-founders and CEO’s of Dave and Busters. The duo’s 50,000 square foot complexes include pool hall, an eye popping, cutting edge midway arcade, a formal restaurant, a casual diner, a sports bar and a nightclub rolled into one sprawling complex. In business since 1990, this is a high energy, highly efficient operation that’s comparable to a Vegas extravaganza. As a matter of fact there are even “for fun” cashless blackjack tables, with fake $10,000 chips. Pricey, but not outrageous, and you get value for your money.
The first article, “The Best Night $500,000 Can Buy,” portrays the perfect night out in Las Vegas. Devin chronologically takes the reader through a night in one of the famous clubs in Las Vegas, Marquee. He describes the fundamental marketing techniques that promoters use to lure women into the venue, the prices that high-rollers pay to get a VIP access and tables, and the “shitshow” atmosphere where people are dancing as if they are on Ecstasy (some people are actually on drugs). From personal experience, Las Vegas is definitely the Disney World for adults because people can openly consume alcoholic beverages on Fremont Street while enjoying their time at the arcades, night and day clubs, pools, gambling rooms, theme park rides, shopping centers, restaurants, strip clubs, and wedding chapels. Which ultimately le...
It’s centered near an alley and has a neon “Charlie’s Bar” outside the building. Bryon and Mark usually go there to relax for a while, get a couple free cokes from Charlie, and hustle people into the pool. Though Bryon and Mark are still underage to be in the bar, Charlie keeps a safe guard watching over the two, just in case one or two police come in for a drink. Bryon has a growing I.O.U fund for Charlie since he’s been getting about two cokes every time they go to the bar, but Charlie lets it slide because they two are good friends. The other main setting of the story is Bryon’s house.
The Lafayette Club on beautiful Lake Minnetonka was first built in 1882. It was known as the nicest place in town and it had 300 guest rooms. Everyone wanted to go there but only the rich could afford to stay there. In 1897 it was burned down in a fire and Mr. Hill, the owner, then decided to build a new one. This beautiful hotel on the lake was made out of wood and sadly, 20 years later, it burned down again! Again, a new one was built because the property it was on was too beautiful to stay empty. By 1925 the brand new club was built to last and made with concrete. It is still there today.
Ten minutes after lining up, I went inside the nightclub. From the door, I could hear the song and the beat of the bass so loud that my heart could feel it. Inside the nightclub, I saw people were dancing everywhere, on dancing floor, on their own seats, everywhere. They would dance and take a big gulp of their beer. Even the bartenders were dancing too, following the rhythm of the loud funky music. The rainbow rays of light moved through the club to make the mood even more exciting and funky.
The nightclub, is an aged small wood structure in Rhode Island. The club is reported to have a capacity of 182 people. On February 20th 2003, more then 400 fans packed into the small club to see a band. Although there are discrepancies between reports of how many people were in attendance, it is obvious that the number is well over twice the club's capacity.
Two history texts by Bumstead and Silver will be considered. The manner in which they organize Canadian history into logical and comprehensive periods will be taken into account. Each text establishes a chronological framework and within this, creates historical periods. Each period is intended to represent as logically as possible, the major cultural inclinations, political and social events, and thematic trends occurring within that period. Bumstead and Silver outline several broad periods, then delve into each period with a precise focus. Silver has a social focus within each period, and Bumstead has a thematic focus.
Did you know that the 1920s has many different names for it such as the Ballyhoo Years, the Roaring Twenties, and the Jazz Age? In the twenties people were listening to the swinging music known as jazz that made the 1920s appear to have a happy, wonderful aura, but not everything was what it seemed to be. Around this time new things were occurring and changes were being made for the better of Americans, but a few of these new occurrences had their downfalls which led to a depressing period as time went on. In spite of this, in the twenties there was jazz music that made the decade brighter during the harder times, for example; Prohibition, the stock market crash, and the beginning the Great Depression.
People had a lot of money to spend after the war, new fashion trends were popping up in every corner of the United States, and the nightlife became the center for social life. When the outlawing of alcohol started, the nightlife died but only for a short time. Many jazz clubs known as speakeasies kept the nightlife going and soon enough everybody was trying to get into one. What made these clubs grow so much in popularity was that it was a social place where people were able to both buy alcohol and dance. Both men and women alike were in the same crowded room and there was socializing, flirting, and dancing between the two sexes. Clubs during the 1920’s had played a major role in taking down the wall that separated men and women.”For the first time, women went out to drink too and occupied the same dark small, dark spaces as
The Roaring Twenties were a time of prosperity, happiness, liveliness, and new ways. One of the many new ideas that were introduced was jazz music. Jazz fit the atmosphere perfectly, with it's upbeat and exciting sounds. Although jazz seemed to be a new world-wide obsession, there were people who saw it in a different light, one that was a lot darker, perhaps even evil. These people had negative opinions about the music, and saw it as a, "cause of loosening morals and frightening dislocation". The different generations had completely different views on the rapid change, and both views were just as correct, but only one was logical. The music brought change, freedom, and brought black America together with white America.
The “American grape growing industry, for the most part in california were forced to close. This created an enormous shortage of grapes forcing the price per ton to rise 100% and more from $20 to over $200” (1920’s). Realizing their mistake, they re-planted the grapes and it forced the price per ton to decrease to $15 at the end of prohibition (1920’s). The Anti-saloon League (ASL) was formed in 1893. “It was not uncommon to find one saloon for every 150 or 200 Americans, including those who did not drink” (Temperance). The Anti-Saloon League as well as the Women’s Christian Temperance Union linked prohibition to a variety of Progressive Era social causes. Gambling and prostitution were used by saloon keepers to keep profits up. Forty-four of the United States’ District Attorney 's’ time spent on prohibition cases in 1923 (Florien). “Consumption grew somewhat in the last years of prohibition, as illegal supplies of liquor increased and as a new generation of Americans disregarded the law and rejected the attitude of self-sacrifice that was part of the bedrock of the prohibition movement” (Temperance).
Fraunces Tavern in New York City, was originally built in 1719. By the last decade of the 17th century, New York City was rapidly growing into a leading colonial port. With its naturally protected harbor and its open, multi-ethnic population devoted to commerce, such growth was unstoppable. Before its use as a headquarters for Washington during the American Revolution, its purpose was to serve as the mansion of the Delancey’s, who were a prominent New York City family. They rented out the building to merchants for business in the 1750s. Samuel Fraunces, an upcoming French-West Indian merchant purchased 54 Pearl Street in 1762 when he registered with the City as a “freeman” and “innholder”.
The Guardian. The. Guardian News and Media Limited, 12 May 2001. Web. The Web.
Ed. W. Gordon West and Ruth Morris. Toronto, Canada: A Canadian Scholar? Press, 2000. 89-99.