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Application of crm
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MDCM, Inc.: IT Strategy Synchronization &Strategic IT Portfolio Management
As we examining a case study about MDCM, which being largest Contract Manufacturer for Medical devices is suffering from financial loss of $ 33 Million for consecutive Quarter in 2002. CEO McMullen has taken over the command since last 2 years. His strategies to work on operation and cost improvements have not been effective, so far. He still has a year ahead to implement and make improvements in his plan.
Management Concerns:
- CFO Sharon: Information access is not instant and takes 45 days : Solution – IT access
- VP Mktg. Pat Perry: Information access and task improvement with IT solution, online ordering and account Management. “Solution – CRM
- COO Michael Shed: Forecast not accurate, order management weak, high inventory carrying cost.: Solution – ERP
- CIO Shawn: IT Strategy and Framework: Solution “IT framework Solution”
MDCM: Diversified and global organization, as we read we get the scale of operation as we see that MDCM has location in 35 cities, MDCM Corp., USA being oldest and largest. As the operation is purely manufacturing and operations driven, MDCM does not do any R&D and marketing, they are purely contract manufacturers. Major problem is with the margins, as they do not have any control, which will be managed by their Customer who will be selling to the Consumers. MDCM is sandwiched between and has no control or power to salvage their Margins. MDCM planned for diversification, and started a strategy of acquisition to have economy of scale as there is no other alternative to achieve the Cost benefit, when you are fighting on Cost differentiation. This lead to material mismanagement and dysfunctional operations, as sourcing has red...
... middle of paper ...
...T objectives
DECISION - IT Alignment to Corporate Goals
Organizing model. Should the company adopt a centralized, decentralized or hybrid approach? Hybrid
Investment. What should the company invest in, and how much should it invest? 80% of Budget for Development
20% of Budget for Maintenance
Architecture. Should the company emphasize stability or flexibility? To what degree? Should applications be externally purchased or internally developed? Should there be a single, comprehensive ERP application or multiple applications? Flexibility - Single ERP package
Standards. Which components of technology should the organization standardize and which standards should it adopt? Standarize all the systems
Resources. What types of resources should the IT organization utilize and what should be the sourcing of those resources? 70% In House development and 30% partnership
Target Corporation's strategic structure plans are continuing staffing the organization and assemble a well-talented management team. Also, continue recruiting and retaining employees with the needed experience. Another option is to acquire, develop and strengthen resources and capabilities in performing critical value chain activities to match changing market conditions and customer expectations. Target Corporation needs to explore multidivisional or matrix organization structure to facilitate strategy execution, delegate authority, and managing external relationships (Thompson, Peteraf, Gamble and Strickland, 2016).
3M Corporation's each division is treated as a profit center with no interdivisional business between the six divisions. The business unit strategy is to "hold" as the company wants to maintain and increase profitability and market share. In terms of corporate strategy, 3M functions as an unrelated diversified corporation with the prime goal to innovate consistently, thereby offering a...
Ziff Davis, an American publisher and internet company, wrote a small document on the top 5 reasons ERP systems fail and how to fix those reasons. The document makes an interesting point of “failure is often a perception, rather than a quantifiable measure of outcomes (Ziff Davis 2),” meaning companies may think they have failed by their perception, when in actuality they didn’t proper measure their outcomes or potential outcomes. The first reason the document goes over is “setting unrealistic expectations at the outset. (3)” The document claims that a company is eager and excited to implement the system without fully defining business requirements and goals (3). This ties back with that perception and measurement dilemma. The company perceived everything was going to be well with the implementation, but failed to measure out goals and requirements. Ziff Davis goes into the fact that companies fail to realize “the level of resource commitment the project will take (5)” and that “Done properly ERP can and will transform your business by automating and re-engineering its beating heart: its business processes. (4)” Again these point out to that perception and measurement factor. Another reason the document goes over is “Not involving key stakeholders (6)”. Ziff...
Why WP should implement an ERM process and what are the benefits to WP’s stakeholder?
...omic recessions. HMI has already seen significant success through its forward vertical integration and operational intelligence, such as integrating its core competence of design and lean manufacturing. Therefore, backward vertical integration may also be necessary to ensure future success. Currently, HMI has little to no control over its raw materials and the company relies heavily on suppliers to ensure inventory is fully stocked. In controlling more of HMI’s inputs, the company would have greater control over maintaining its exceptional brand name, image, corporate culture, and social responsibility. This strategy of backward integration would also benefit HMI by lowering the cost of inputs, especially as the prices of such raw materials are in constant fluctuation. It could give HMI more power over its suppliers and could open up new avenues of business.
Information Technology (IT) is a foundation for conducting business today. It plays a critical role in increasing productivity of firms and entire nation. It is proven that firms who invested in IT have experienced continued growth in productivity and efficiency. Many companies' survival and even existence without use of IT is unimaginable. IT has become the largest component of capital investment for companies in the United States and many other countries.
With the increased cost of manufacturing, pharmaceutical companies have been divesting in their smaller or less profit making operations and focus on large segments. Many Pharmaceutical companies sold their manufacturing sites to contract manufacturing organizations. The dynamics of interfacing with contract manufacturing organization added intricacy in pharmaceutical supply chain network of pharmaceutical companies.
The difficulties in the ERP implementation had made the ERP become major research when talking about ERP. In what are the key factors that can result in successful and unsuccessful of ERP implementation.
Austin, C. & Hornberger, K. (2000). Managing information resources: A study of ten healthcare organizations. Journal of Healthcare Management, 45(4), 229-240. Retrieved October 27, 2006 from Ebscohost Database.
SupplyOn, 2010, Vendor managed inventory at Robert Bosch North America, viewed at 1 May 2014, < http://supplyon.com/img/downloads/Case_Studies/EN_Bosch_North_America_VMI_Case_Study.pdf>.
...s “Through the proprietary one-stop shopping vertical integrated eCMMS model to revolutionize the conventional inefficient electronics outsourcing model .” The last vision of the company is “Through the devotion to greater social harmony and higher ethical standards to achieve a win-win model for all stakeholders including shareholders, employees, community and management .”
However, not everything at wheeled coach was operating so perfectly. As mentioned earlier Wheeled Coach had a major problem in excess inventory. One reason for this was that their bill of materials accuracy was way below standard. When orders were received by Wheeled Coach, the list that tells them the multiple different parts required to make the particular model of ambulance that was ordered, was listing incorrect components. Due to this mistake, a domino effect caused purchase order inaccuracy, as orders are placed according to the bill of materials. Before Wheeled Coach was able to realize that this was an issue they had stock piled copious amounts of excess materials that were not needed in current orders. The final operating failure that Wheeled Coach is experiencing is a different matter entirely. Sales forecasting is not linked to bill of material accuracy or purchase order accuracy, but Wheeled Coach’s inability to estimate their future sales has contributed to the increase ...
Since the adoption of information technology (IT), the complexity of corporate IT environments has been growing steadily. In practice, IT complexity growth has given rise to various problems. First of all, IT management has become more and more difficult thereby increasing operational risks. Beyond that, IT complexity has also fueled maintenance and operating costs. As a consequence, there is often a perceived deviation between a firm’s business strategy and the information systems (IS) available to support this strategy.
When you think about, it shouldn’t a business have the same kind of single point of control? Enterprise Resource Planning Software provides the level of oversight and control that is absolutely necessary for you, as a manager or owner, to make sure that all of your resources are all working towards the same goal. The hard part is choosing an ERP system that works for your company. No two manufacturers run exactly the same way, and similarly no two ERP systems run exactly the same way. So it’s important to research the product and the vendor to make certain that you select the right system for your business. You’ve got to have a system that fully integrates all aspects of running your manufacturing business, offers advanced features and options but is intuitive and easy to use so employees can grasp hold quickly, and adapts to the way you do business rather than forcing you to adapt to the software.
Perry, B., 2005, Organisational Management and Information Systems. [e-book] Oxford; Elsevier. Available at: Google Books . [Accessed 14 November 2013]