Lowe's Mission Statement Analysis

Lowe’s - Never Stop Improving

Lowe’s is a large chain of home improvement outlets with more than 1840 stores in North America. Their corporate slogan is ‘Never Stop Improving’

Their mission: ‘Customer service and community service are core commitments at Lowe's — and they have been for more than 60 years. Being a good neighbor means being committed to improving the places our employees and customers call home. We see that as an investment in our future. We've grown that investment as Lowe's has grown from a small-town hardware store in North Wilkesboro, N.C., to the second-largest home improvement retailer in the world.’

Does the web site reflect the mission statement?

The ‘about us’ section of Lowes.com

Four more sub headings are used with links to even more in depth pages entitled Our Community Strategy, Investing in Education, Improving Our Communities, Providing Disaster Relief. The company is huge but in turn so is their capacity to help, the scale and diversity in the approach to community service is undeniable. This further supports the mission statement in both community and customer service.

• Press - Even the press page takes the opportunity to continue delivering the message of the mission. Tucked in-between press release headlines about consumer conferences and sales earnings results is the very community focused ‘March 4. 2016 - Habitat For Humanity And Lowe’s To Help 1,000 Families Have A Safe, Affordable Home For The Holidays’ Contact telephone numbers and email links are prominently displayed at the bottom of the page inviting general enquires, community grant requests and public relations. Once again this area of the site is definitely in line with the company

Their mission statement does mention investment but not the share buying type. However it does also mention the growth of the company from its single store in North Carolina to the second largest home improvement retailer in the world. This part of the ‘about us’ area of the site is somewhat neutral in relation to my interpretation of the mission statement. Of course Lowe’s needs to make money, they are a business so this is completely appropriate but it’s not directly mentioned in he mission statement though it doesn’t contradict it either.

• Request a Lowe’s - This is just as simple as it sounds! Do you want a new Lowe’s store somewhere? Just ask! A form requests your name and contact information, comments and asks if you would like to be contacted. I don’t know of another retailer who does this but what a great way to have the market place tell you where there is a need for your business to