Loss Of Identity Essay

In modernity, identity has become characterized by social recognition. Identity once rooted from a set of socially accepted religious notions is now exceedingly dependent on social changes in style and social acceptance. At a larger scale, it is the dissociation of a company. Companies, unfortunately, have been following in this movement more often than not. Thus resulting them to lose their identities, trying to fit in whatever today’s culture says is right. From this, one could argue that unfortunately companies remain linked to success. By companies following society in its current styles, relevancy with modern culture, and mutual recognition causing them to loss their individuality.

It is more and more apparent for companies to start changing with society. This trend of “loss of identity” is a more common one than most realize. It has become strictly about quantity rather than most importantly, the company’s quality. Not to say that change is a bad thing, but more that the reason for change being the problem. Change can conflict with cultural means, or sometimes, moral means, causing strain to occur between companies and society. Thus leading to the repetitive cycle of a company having to reinvent itself every time a new social one cultural change occurs. Ultimately, modern

This trend drives companies toward conformity rather than authenticity. Hardly any companies remain rooted to its traditional set of cultural values. The ill-fated result to conformity, in this case, changing a company’s identity, is an increase in in-distinguishability to desire and contrivance. The lack of desire and contrivance, is from both society and companies, both who run back and forth to one another trying to reach mutual acknowledgement. The necessity for mutual acknowledgement is hazardous in its nature due to the setup in modern