Essay On Importance Of Identity

1000 Words2 Pages

According to Alvesson (2004), the concept of identity relates to the creation of self-perception and often emerges dynamically in a wider context of an organisation. Thus, individuals are more inclined to distinctive behavioural patterns, if they are identifying themselves with an organisation and its socially constructed attributes. The equivocal nature of knowledge-intensive-work, therefore, leaves a gap of meaning that implies the necessity of increased efforts of knowledge-intensive-firms (KIFs) in actively shaping the identity of employees. On these grounds, I will elaborate accordingly on the importance of identity for knowledge work by illustrating essential elements as well as challenges and critical aspects around this topic. Identity …show more content…

In contrast to identity, image refers to the perceived impression of an organisation and its employees from the perspective of an external observer. Due to the often, non-transparent nature of KIFs and the “strong sensitivity to lack of confirmation” of knowledge workers, identity can be understood as the fundament for a distinctive brand image (Alvesson, 2004, p. 194). This indicates the importance of identity work that can be transferred to a holistic image and signifies the status of knowledge workers as valuable for the organisation. A study from Alvesson and Robertson (2006), analysed the implications of several consultancies that generated an elite identity to foster a new structural programme. Amongst other outcomes regarding the motivation of existing employees to produce higher qualitative work, they also emphasised the effect on the external impression that the firm only recruited outstanding applicants, which in turn attracted prestigious clients. According to Newell et al. (2009), this integral approach increases the likelihood of knowledge workers to view their organisation as suitable employer and remain loyal to it. However, Alvesson and Spicer (2016, p. 167) argue, that often organisations are only applying a “window-dressing” approach, that is to project a certain image which is not consistent with what employees perceive as reality or what they identify with. They reason that organisations adopt this strategy to increase staff identification through image construction and but merely focus on what is perceived by their external stakeholder. Hence, it can be questioned, whether identity work is often reduced to appeal to an audience rather than engaging in a deeper examination of what knowledge workers are actually perceiving as important, in order to find a meaningful identity in working

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