Lloyd's Carrot Bakery Case Study

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Lloyd’s Carrot Cake, the homey bakery that has been serving the Riverdale community for over 30 years, is prepped to feed loyal customers who are seduced by the pleasant aroma wafting on Broadway for this seasons holiday rush.

The bakery and now juice bar was founded by Betty Campbell-Adams and her late husband Lloyd Adams in 1985. Since then, the bakery has undergone a small expansion. Lloyd’s now has a dedicated space strictly for their customers, although not much bigger, the space aides in reducing the long lines that form annually on Thanksgiving Day.

Originally Lloyd and Betty began as a wholesale business; the pleasant smells however attracted passerby’s and has since then grown organically slice-by-slice. High demands have also caught the eye of the 50th precinct, which have stepped up and provided auxiliary to help in the past and ensure that all goes well. …show more content…

Baking is not all the bakery has been up to Lloyd’s Carrot Cake also is giving back to the victims of the recent hurricanes that struck and devastated the Caribbean basin earlier this year with a goods and supply drive. Lloyd Adams received the carrot cake recipe from his grandmother who lived on St. Thomas in the United States Virgin Islands.

“It was important for me to give back to the victims that were hurt and their homes damaged back in the Caribbean,” Betty said. “The carrot cake stems from the tradition back on the Islands and it’s right we do something for them in this time of

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