Leadership Increases Exponentially With Collaboration

1001 Words3 Pages

What does it take to create an environment that encourages collaboration? How can your organization find the collaborative success that organizations like Apple, General Electric, or Southwest have come to know as generally accepted practices? The success of the aforementioned organizations in terms of collaboration stems from several different components. The first of which is the very essence of their respective cultures. Take Pepsi as a case study. Pepsi has recently launched a new series of Gatorade backed by dominant athletes such as LaDainian Tomlinson, Peyton Manning and Derrick Jeter. The new G series begins with the G1 Prime. G1 is to be taken prior to activity in order to “provide energy by maximizing the availability of carbohydrate energy to muscles.” (www.gatorade.com) The G2 Perform line is an amped up version of the original Gatorade meant to be utilized during strenuous activity. The G3 Recover line “is the first protein and carbohydrate beverage formulated with the consistency of a thirst quencher to provide hydration and muscle recovery benefits after exercise.” (www.gatorade.com) The product is doing amazingly well and has injected Pepsi and the Gatorade brand even further into the realm of athletic competition. But it wasn’t the scientist at Pepsi that were solely responsible for this new product line. Pepsi partnered with Appalachian State University to improve the Gatorade brand. The result of that initial partnership with ASU and other partners aquired later in the process resulted in the new G series brand of athletic performace beverages.

Pepsi succeeded with their endeavor in part because of their cultural commitment to collaboration.

There cultural commitment to collaboration...

... middle of paper ...

...tionship with participants in an effort to further a shared goal. In order to create a climate of collaboration they need to determine and act upon the collective needs of the collaborative team. As mentioned, the first step is building trusting relationships. Trust, after all, is at the core of collaboration and without trusting relationships collaboration could not take place. In the infancy of collaboration leaders need to walk the talk and be the first among the collaborative team to trust. Doing so creates an environment of collective genius because leaders ensure the consideration of alternative viewpoints in discussions. In seeking a diversity of inputs leaders naturally encourage the participation of all members of the collaborative team. This inclusion allows for more creativity and a much more dynamic result. (Kouzes & Posner, 2007, pp. 221-232)

Open Document