Lad Culture Research Paper

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INTRODUCTION

To answer this question of new type of sexual inequality because of ‘Lad Culture’, we need to understand what exactly is ‘Lad culture’. In this essay, I will talk about Lad culture and its origin and slowly move towards its impact of the same on the society we are living in. The impacts will majorly talk about what all-sexual hierarchies are formed as repercussions of such a culture. After discussing the issues of ‘Lad Culture’ and its impact on society and young kids, I would move towards the responses of the judiciary and authorities and finally in the end of this essay will come certain recommendations and aids.

Urban dictionary describes the term ‘Lad’ as “An Australian term used to describe teenagers who wear a nautical, …show more content…

The ‘Laddish’ behavior however has it’s own roots in history. ‘Laddish’ behavior can be looked back in 1950’s, in reference to the adolescent inspired masculinity visible in pages of Playboy magazine. Phipps and Young in their article talks about how ‘Lad behavior’ was resurfaced in 1990s so as to describe the “middle class fetishisation of working class machismo and Jack-the-lad behavior embodied in the UK by ‘new lads’ Noel Gallagher, Frank Skinner and David Baddiel, and represented in Loaded, the first UK ‘lads’ mag”. Then in mid 2000’s same sort of strategy was used for magazines like Nuts and Zoo. ‘Laddism’ is described as a trinity of ‘Drinking, Sports and Fucking’ and is also popular as third model of masculinity emerging in the United Kingdom in 1990s. Not just that, Contemporary Laddism is viewed as “ young, hedonistic and largely centred on homosocial bonding”. This often is accompanied with a ‘banter’ or objectification of women and has been criticized enough for the same (Phipps and Young, 2015). Laddism by Ricciardelli has also been highlighted as a “backlash against feminism and metrosexuality, rejecting gender equality”. It is also said that Laddism as a culture returns with the most sexist and gendered view of the society. Many critiques claim that Laddism emerges as a reaction to feminism and is a contemporary form of masculinity. It has been observed that men

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