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Marketing plan for cosmetic business
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The famous TV show, Keeping Up with the Kardashians has been on air since 2007. 11 years later, it is still a huge hit and is continuing to be produced and aired. There are many people in the Kardashian/ Jenner family, one specific is Kylie Jenner. She is a step-sister to Khloe, Kim, and Kourtney, and is the youngest at 20 years old. At her young age, she is extremely successful with her net worth of 50 million dollars mainly due to her company Kylie Cosmetics. Due to Kylie Jenner's family background causing her to be a connecter, her Kylie Cosmetics, more specifically the Kylie Lip kit, has trended worldwide and will continue to stay a trend because of the quality and her social rank of people wanting to be like her. Lipstick is sold everywhere …show more content…
Sales rocketed immediately after released. After her first product released, it was completely sold out in minutes. Due to this, “ Less than three months later, production was boosted to 500,000 units of all six shades. Today, about 300,000 units are produced of each product,”(Strugatz). She was not anticipating the demand of this product would be so high; therefore she was not producing enough. She has had to increase the production amount every time she launches a new product, because of the how much the consumers want it. Since she has sold so many and her sales have skyrocketed, she has earned millions of dollars and is still earning more. Along with that, “Growth shows no signs of slowing down, with Kylie Cosmetics on track to see a 25 percent increase in sales this year. That puts sales projections for 2017 at $386 million, and if that growth trajectory continues, Kylie Cosmetics, wholly conceptualized, founded and helmed by Kylie (with some help from mastermind and mom Kris Jenner) is on track to become beauty’s next billion-dollar baby by 2022,”(Strugatz). If her sales continue at this rate, which there are no signs that it will not, she will be one of very few people to have this much money at such a young age. However , “she says the growth of Kylie Cosmetics is the result of her love for makeup and her devotion to the brand,”(Ruffo). She chose to create this company because of her passion, not for the money. Although she meets the requirement of being a salesperson, that is not her sole intentions. She did not create this for money, she did it because she enjoyed it and loves creating new
According to the case, the problem with production was the lead time. Due to the timing in supply of the painted bottles and the lengthy brewing process, the company could not provide beer to their distributors at any time they needed it.
natural beauty and hair products. She had made $600,00. It was just only a start
She has a net worth of $10 million but her salary is not revealed yet.
Amanda Bynes has been portraying erratic behavior and people around her are citing their concerns. She recently made a claim of being as rich as the Olsen twins who have a net worth counting upto $300 million. People close to her say that Amanda has been spending a lot of money mindlessly and might run out of money if she doesn’t check her expenses. Further rumors happen to claim that she spent about $30,000 in a month. Bynes regularly claims that the news about her picturize a different Amanda from her and people shouldn’t be believing them and she further adds that her family and friends won’t be speaking on her behalf as she has snapped her ties with them.
'I think that there's the Kim Kardashian brand and the Kardashian brand. I think they blend together, but I have different qualities or interests that my sisters might not be so into.' However annoying it may be there is no doubt that 'brand Kardashian' is extremely successful.
Every one of these people are more talented than a million Kardashians combined yet, their ideas are never heard. Kim on the other hand, she created an app that raked in a cool $85 million. Now, if it did something worthwhile, that would be one thing. However, it was a useless pile of garbage.
I have selected Britney Spears as my subject for the reason that I realize that she has been through so much in her life and has a tendency to convey her emotions radically and live life on the edge most of the times. Moreover, I find it simply fascinating to scrutinize Britney Spears’ personality by means of the Psychoanalysis so as to offer deeper comprehension in investigating her personality. Even though this process of personality analysis is hardly ever employed today due to a deficiency of empirical verification and a disappointment to deal with any adulthood impact on personality, the approach’s stress on childhood development is a long way from without foundation. It permits for a fascinating and vibrant examination of personality as it imparts a comprehensive description of why Britney’s id conquers her ego and superego in a majority of her decisions, as well as reciting her fixations within the oral stage of the psychosexual development. By exploring her defense mechanisms, from a spectator’s view it is apparent that she stays clear of anxiety-provoking stimuli by means of warping reality to her own terms. Taken as a whole, this assessment of Britney Spears’s personality does an excellent work via the psychoanalytic perspective as means to reveal/display a lucid conception of her outlook on the world and the connections with her relationships as to why she is this way at the moment.
In today’s world, celebrities are often misunderstood, especially singer/songwriter Robin Rihanna Fenty, referred to as Rihanna. Rihanna’s sexual behaviors in her videos have been talked about in negative ways for some time now, but what [eople do not understand is that it is all for fame. Celebrities will do anything to keep their career going strong. If one really took the time out to take a deep look at Rihanna, they will notice how humble she really is. After going through the abusive relationship with Chris Brown, Rihanna has struggled with gaining that strong confidence with who she is. Her critics believe that she is still trying to discover herself and figure out who she really is as a person. Rihanna is often given two choices, to do what she is being asked to do, or throw her career out the window. She either gives the crowd the sexual acts they want or let her career die down. In the song “S&M,” Rihanna was really exposing herself to the crowd, as well as “Good Girl, Gone Bad.” She is basically telling the crowd that this is the person she is, but is it really? For my original piece I will be creating a journal, expressing the feelings Rihanna felt as she overcomes her struggles. Rihanna’s sexual behaviors in her videos are really all for fame and therefore, are easily misunderstood.
Lets start at the beginning Makeup Art Cosmetics or MAC was created in 1984 by two men, Frank Tosken a seasoned makeup artist and photographer and Frank Angelo a successful business owner of a chain of salons in Toronto. They found that cosmetic products that were readily available were not performing well under the intense environment of studio lights & perspiration, had little color payoff, and were constantly having to be touched up. So, they created cosmetic formulas and colors that met these specific needs. By using them backstage on models and performers news traveled fast about how wonderful these products were. At first MAC was only available to the professional makeup artist. Then by word of mouth news spread to the general population and was maid available to the public and in 1994 was purchased by the Estee Lauder who owns many of the world's favorite cosmetic brands. MAC continues to be a testimonial brand of cosmetics, meaning that there is no paid advertising for MAC to promote their traditional product. They rely solely on testimonials and word of mouth advertisement. However you may find that MAC does advertise only one product and that is Viva Glam Lipstick. This is their charity lipstick and it comes in five different shades.
Lady Gaga is a singer, songwriter that has recently reached superstar status. Her footprint began within the music industry in 2008 and since then, she has become a household name. However, music is not the only entity that makes Lady Gaga a household name. Because her artistic nature goes beyond creating music, brands have sought her creative talent. She had a hand in designing headphones created by a legendary artist and producer (France, 2009), and has designed Polaroid Products like camera glasses and an instant digital camera ("Lady gaga named," 2010). Lady Gaga also has a brand partnership with mobile telephone network operator, Virgin Mobile and is a contributor to the MAC Cosmetics’ Viva Glam advertising campaign (Vena, 2010).
Calvin Klein is a known expensive brand that the upper class would be more likely to wear. The upper class is a term for “upper-income households [that] had incomes greater than $125,608”(Richard Fry & Rakesh Kochhar, Pew Research Center). Using Kendall Jenner as the model in its advertising, gives consumers and potential consumers the idea that owning something from Calvin Klein means you are wealthy because it is a brand that celebrities wear and endorse. This makes the product very attractive to teenagers who are trying to impress their
Reflection 2: I think Kaitlin Burke the protagonist, is the best person to tell the story The Secrets of My Hollywood Life because, the novel is all about her, and her life as a Hollywood actress. Us as readers, get a better understanding of the novel when we read about an actor or actress when that person tells the story. We the readers also, get a true picture of what Hollywood life is all about when we hear what Kaitlin’s adventures and experiences are. Another example of this is when Kaitlin states “I do work hard… and I’ll keep working. But I need some time off… and I’m going to take some time this hiatus”(67). Only Kaitlin knows how tired and hard she works. So it’s obvious that she should be and is the one and only person to tell
Colbert, Catherine (b) (2011). Mary Kay Inc. Hoovers Business Research. Retrieved 2011, January 29 from Proquest Database.
The Kardashions make a decent amount of money off of the lower classes. All the women want to have their make up and products because they think it will make them powerful and attractive like the Kardashions fore say. Hegemony is easy to tell through the Kardashians because they hold such a high power in western society. We have seen products that they enjoy see an increase in sales for that company/product. Everyone wants to hold that type of status and the Kardashians do a very good job in marketing that power in all platforms of
It is a great brand with reasonable price ranges. This American brand has a wide range of lipsticks, lip glosses, eyeliners, eye shadows, mascaras, nail colors, foundation, BB cream and much more. This is an ideal choice for young people to look glamorous.