The brand house involved in this print ad is Juicy Couture. It projects a mainstream image of a luxurious fantasy world of suspended reality through its advertisements.
The Juicy Couture ad print discussed today addresses the problem women face in reflecting their identity specifically with perfume. Choosing the right perfume can be a challenging process because women want to make sure the scent they are wearing would reflect their character, prestige, and attract attention mostly from the opposite sex. The ad targets middle to upper income females, between the ages of 16 to 40 who have an interest in luxurious perfumes, and looking to reflect an image of elegance and sexiness at the same time. The only feature you can discern from the ad is the actual perfume bottle that
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The silver color of the accessories mirrors the luminous gold liquid of the perfume, and sparks the air of luxury in the ad. Other than the feature of the bottle, the ad does not state directly any more quantifiable attributes but rather implies through its visuals what the perfume could provide the woman consumer. On one side of the ad you can you see a group of female models dressed in luxurious dresses and seem to be heading out to a party; one is looking in the mirror as she wears her earing, one is sitting down sipping coffee, another one is looking out of the window as if waiting for someone. The colors portrayed in the picture represent pure femininity the puffy dresses are in pink, baby blue, purple, yellow, and light green. The walls are in light yellow and the curtains
The article focuses on Individualization and uniqueness and how it has begun to find its way into current advertisements. By allowing a woman to express her individuality it shows boldness, fearlessness, and confidence and that is refreshing in today’s world of fashion.
There are several aspects to the layout of this advertisement. Women, regardless of age, tend to be drawn to the use of beautiful, younger women in an arrangement, which makes this design effective. Firstly, Taylor Swift (the young woman in the picture) has been properly dressed so that the lip-gloss she is using matc...
Victoria’s secret is an enormous empire consisting of different kinds of merchandiser sold in the s store from, lingerie and beauty products and dorm products. Through the years its popularity has increased among young teens and adult women in a significant level and along with this their marketing methods. The commercial being analyzed for this paper is the 2013summer ad.
Perfume is important for a woman because its emphasize the style and mood that woman’s wear. A quote by Joybell C, “You are never fully dressed without perfume.” The ideal woman is an assortment of beauty, love, and attraction. Dior and Lanvin produce famous print ads that advertise women’s perfume. In Dior ad, it showed their new perfume called, “‘Miss Dior Blooming Bouquets.” which Natalie Portman partially clad in a wedding dress and she wear a black sexy body suit behind it. The white round shape words are in the middle of the ads, and the pink bottle of perfume is at the bottom. Lanvin’s perfume is called, “Marry Me”. A couple riding a bicycle together having a good time and staring at each other’s eyes which represent love
Thus, through denoting the signifiers present in the advertisement, the perfume is clearly indicated as the core product. According to the second order of signification, these signifiers in the advertisement convey implicit messages. One of the most obvious messages is the objectification of females. In the advertisement, the perfume bottle is placed in her private part. The flower at the top is a yonic symbol and is often used to represent the female reproductive organ. In some cases, it is also used to represent virginity as the term “deflowering” has an implicit reference to taking a woman’s virginity. Thus, the advertisement delivers a message that virginity is precious, which objectifies women as it magnifies a specific characteristic of the female anatomy, and adds an abstract value to it. Hence, a female audience will have an emotional connection to the product thinking they should value their virginity more. On the other hand, a male audience will objectify women and associate virginity with a pleasantly scented flower which is problematic in its own right. Furthermore, another connotation present in the advertisement is stereotyping the female gender. The model is a very petite and thin framed girl
Have you ever wondered where the saying, ‘a picture says a thousand words’, come from? Well, I do not know who came up with this fantastic phrase, but nonetheless, I will be describing and analyzing two different magazine advertisements, trying to put in words what I think the advertisers wanted consumers to receive when those potential buyers viewed their ads. The two advertisements that I chose, Caress and Secret, try to encourage female consumers of all ages to purchase their hygiene products. Although both ads, Caress and Secret, appeal to the same gender with hygiene goods, they differ in design, text, and message. They attempt to please the female buyer with color, texture, and sexuality. This makes it prevalent, that the agents must grab the attention of possible buyers in order to sell their product. The advertisers must choose a variety of marketing strategies to the reach their targeted consumers.
The meaning of a picture results in different opinions from many viewers. These images, such as artwork and advertisement, have become a source of communication in this new age of society. The advertisement I chose was a Coach perfume advertisement, a popular brand marketed towards women. This advertisement has a combination of physical features: lighting, text, and camera angles. These provoke an emotional appeal received by pampering with the perfume and gathering a sensation of love and peace, causing the audience to buy this product. A woman is born a nurturing loving creature. The world can make a woman harsh and intimidating, but when wearing this perfume it brings out the natural essence and reminds women of their true power but also
Seventeen Magazine, a popular magazine amongst young females, contains the latest gossip, beauty and fashion tips and many different advertisements. The first advertisement featured in Seventeen is for Maybelline’s new Falsies Push Up Drama mascara. Maybelline, a once small family oriented business, now reigns as one of the largest makeup businesses in America. Maybelline’s main focus is to draw the attention of women towards their product so that they may feel confident, explore new looks and flaunt their own individuality and creativity. The advertisement for Maybelline’s new product provides a bold, eye-catching look on model Gigi Hadid, creative text and a vague claim which leaves the audience wanting to learn more about the product. In
Being a young adult, it is often hard to find that perfect scent. Why must the young woman find her perfect scent? In order to grow and express herself as she matures. Choosing two memorable advertisements, “Daisy” by Marc Jacobs and “La Vie Est Belle” by Lancôme, as options. Both are likeable perfume commercials; however, the “Daisy” advertisement is better than the “La Vie Est Belle” advertisement because it plays lively music, uses vibrant colors, portrays happy actresses, and includes a clear selling point.
Feminism has been a social philosophy for quite a long time and over the last four decades the role of women and their rights has changed dramatically in the Western world. However, the female representation has stayed constant. Beauty, physique, sexuality, emotions and relationships have been the focus for female representations There is so much focus on physical beauty that other values seem to be excluded; this is not a realistic view of an everyday life for many women around the world. In perfume adverts especially, there are a lot of beautiful, thin, 'airbrushed women', who appear to seduce the man with their perfume. In this essay I will be studying the way the perfume advertisements use the representation of women in various forms including objectification, fragmentation and binding of the body.
Dove is a personal care trademark that has continually been linked with beauty and building up confidence and self-assurance amongst women. Now, it has taken steps further by impending with a new advertising strategy; fighting adverse advertising. And by that it means contesting all the ads that in some way proliferate the bodily insufficiencies which exits inside women. Launched by Dove, the campaign spins round an application called the Dove Ad Makeover which is part of the global Dove “Campaign for Real Beauty” what has been continuing ever since 2004 and times print, television, digital and outdoor advertising. As Leech (1996) believed,” commercial consumer advertising seems to be the most frequently used way of advertising.” In which way the seller’s chief goal is to sway their possible spectators and attempt and change their opinions, ideals and interests in the drive of resounding them that the produce they are posing has a touch that customer wants that will also be in their advantage, therefore generating false desires in the user’s mind. Dove is vexing to influence their viewers to purchase products they wouldn’t usually buy by “creating desires that previously did not exist.”(Dyer, 1982:6)
The basic strategy of this kind of gender stereotypes is men will ignore the advertisements by paying more attention on woman if the advertiser includes woman’s image, and if they use male photograph in advertisement it will attract more female consumers. Therefore, people will pay more attention on advertisement and then have more possibility to shape positive attitude of that product, or at least, bear that product in mind when they need to consume it (Courtney and Whipple, 1983, p.74). Moreover, it is not only a strategy to attract more consumers, more importantly; it is a method to stand out in a “male-dominated work environment in advertising”, and it challenges the value of patriarchy and “double sex standards” (Fedorenko, 2015, p.476). However, sexy female image are often controversially critique as gender stereotypes of women in advertising. According to Laura Mulvey’s idea of “male gaze”, it points out that female are sexual objects to men to please them in an “erotic spectacle” (1992, cited in Marcellus, 2009). In Sonata’s ad, this woman dresses sexy in order to be a sexual reward, a tool to attract men and accessory of a successful man. This expression of women object to the idea of feminism that has mentioned before, women is independent, and the reason for being sexy and glamour is not to please men and fulfil male’s desire of sex. So, this advertisement provides a negative feeling for women that reinforce the gender stereotypes of women looks sexy in order to satisfy male’s desire of
The advert is for a new product called ‘WOMAN’ that they are adding to their line of fragrances. The first thing that is noticed about this advert is the colour. It is very contrasting with the black and white, and gives a big impact to the audience. The white usually signifies innocence but with the black background it’s suggesting hidden depths, like a wild side that you could have. The model’s look is very confident, like she can get
...With the Scent to Bed advertisement, French Connection is able to do just that. From this, it is easy to conclude that sex sells and has the most influential effect in teen generations. Additionally, the use of the color white for the text accentuates the advertisement’s naughty image. The models themselves are dressed in a more revealing way, and look a specific way to draw in the young readers. Even the way the models are positioned in relaxed positioned in the photograph reveals hidden and subtle meaning to the advertisement leaving the interpretation of the ad for the reader. In that sense, the allure of sex and of an attractive member of the opposite sex allows the Scent to Bed advertisement to capture the interest of the reader and motivate them to run to the mall, buy a bottle of FCUK Him or FCUK her, and ultimately go home and get “scent” or sent to bed.
The attempt is made with this advertisement to define beauty with images of starved and malnourished models which Estee Lauder claims to be the standard for beauty. Estee Lauder presents its view of beauty to the consumer as the defining truth. The issue with the advertisement is the acceptance by the consumer that the Estee Lauder definition of beauty is truthful and factual. The targeted audience for this advertisement is women of all ages. Beauty is something extremely important to women and is constantly being reinforced in the society of today.... ...