John's Gym Research Paper

971 Words2 Pages
bulb-icon

Recommended: Roles of creativity in advertising

CREATE MASS PRINT MEDIA ADVERTISEMENTS

AN OVERVIEW:
As the Marketing Manager of John’s Gym, have to develop at least three mass print advertisements in accordance with an advertising and creative brief including a newspaper advertisement, a magazine advertisement and an outdoor poster advertisement.
The agreed fee is total $15,000 and the campaign will run for three (3) days.

OBJECTIVE:
The aim of the advertisement is to create the health awareness among staffs, meaning fewer sick leaves, improved productivity and increased staff loyalty through staffs’ commitment to workplace work life balance programs.
• The newspaper advertisement will get the black and white designing.
• There is a trade magazine being issued where a full colour and …show more content…

The gym facilities are open 24 hours a day, 365 days out of the year. Chuck Mortensen, and Dave Klinger founded John’s Gym in 2009. Mortensen is the CEO of the company. Bryan, a former employee of Southview athletic club was interested in this business concept and agreed to become the first franchise owner of John’s Gym.
The first franchise location was opened on Collins Street. Shortly after, two more locations were opened in and around the city. John’s Gym is based in Victoria, Melbourne CBD. According to Victoria health magazine, John’s Gym is one of the fastest growing health club in the city.

JOHN’S GYM POLICIES AND PROCEDURES:
John’s Gym policies and guidelines provide direction and support to ensure they meet nationally recognised fitness industry standards and best practice in the Australian health and fitness industry as listed underneath:
• Occupational Health and Safety
• Performance Assessment
• Training
• Operating Procedures
• Overall Organization Goals and …show more content…

Intended Advertisement Audiences Discussion
Attitudes Questionnaire could be designed to measure customer attitudes towards a number of variables in relation to gymnasiums
Cultural Factors Cultural diversities such as ethical background, religions, languages spoken, family structure etc., has to be determined to offer positive things to the customers, thereby eliminating cultural and linguistic barriers for new customers
Demographics Understanding demographic factors such as age, gender, income level, education level, occupations etc., helps to create effective marketing strategies to boost brand loyalty and membership rates to attract more customers
Existing Product Usage Analyzing the frequency, costs, memberships of customers with other gyms helps to framework strategies to increase the new member satisfaction and to retain customers
Lifestyle Taking a wider view of the lifestyles of these people, in terms of diet, how to spend their spare time, outdoor activities etc., helps to create opportunities to gain new customers

NOTES ON THE DETAILED INFORMATION OBTAINED FROM THE CONSULTATION:

Time 11 am
Date 10-May-2017
Place 573, Little Collins Street, Melbourne, VIC 3000
Event Gym consultation meeting
Parties • Andrian
• Nick
•

Show More
Related

  • Analyzing the Shangri-La Lily Spa

    3170 Words  | 7 Pages

    In conclusion, we would attract about 458 estimated customers a year for our spa service, and we will use different media in our campaign to target different segments based on their geographic, demographic, and psychographic factors. By using social media advertising campaign, we could measure how many response rate we can get and to set up a clear objectives for our spa service. We try to differentiate ourselves with a lower price while providing high quality service as we previously stated in our objectives. We will try to maximize our profits and minimize the total of our advertising campaign cost, in order to have a high ROI to achieve our goal.

    Read More

  • La Fitness Marketing Plan Phase III

    1824 Words  | 4 Pages

    "LA Fitness grew out of three clubs, each owned by one of the founders. In 1990 Fred Turock, Jeremy Taylor and David Turner decided to get together to jointly manage these clubs, with the aim of building up a network of gyms with first class facilities. In 1996 they created the LA Fitness brand and the following year they joined the top ten health and fitness club operators, catering to a wide variety of people of all shapes and sizes and with a huge range of goals. In 1999 the growth and success of the LA Fitness group led to a listing on the London Stock Exchange. In 2005 the team decided they needed more control - they wanted to make sure LA Fitness could continue to provide affordable membership and a fun environment for its growing band of members. LA Fitness now has more than 88 clubs and over a quarter of a million members all over the United Kingdom" (LA Fitness, 2007).

    Read More

  • Swot Analysis For Red Sox

    809 Words  | 2 Pages

    The methodology of this research project included both qualitative methods and quantitative methods. The qualitative methods were used for primarily background information and specific examples of respondents that would be considered part of the target market. The quantitative methods included a distributed survey and a collection and analysis of the results using statistical software.

    Read More

  • Marketing Stacy's Pita Chips

    1709 Words  | 4 Pages

    Many factors should be addressed when defining a target market. These factors include market segmentation, product life cycle, and the four "P's" that make the marketing mix. Market segmentation is the process of dividing a total market into market groups consisting of people who have relatively similar product wants and needs. There are four major segmentation variables: geographic, demographic, psychographic, and behavioral. Geographic segmentation includes world region, country region, city, density, or climate. Demographic segmentation can consist of age, gender, income, occupation, education, race, religion, or nationality. Social class, lifestyle, and personality fall into the psychographic segment. The behavioral segment divides buyers into groups based on their knowledge, attitudes, uses, or responses to a product (Bethel, 2007). Once the market segment is identified, that market can be targeted.

    Read More

  • Qantas: Meeting the Needs of Customers Internationally

    1442 Words  | 3 Pages

    Sociocultural factors embody the various culture aspects in which a business functions. It is of great significance that a firm has the ability to appeal to the culture that they are working within as it reflects their customer knowledge, determining their performance (David & Fahey 2000, pg. 113). One central issue in regards to sociocultural factors playing an important role in a business’ marketing mix is firm’s ability to adapt marketing strategies in regards to demographics. The universal aging population is a clear indicator of marketing strategies for airlines companies to evolve so that it caters to the needs of the population as a whole. In addition, with Qantas operating as a global company and multiculturalism as a universal force, it is crucial to cultivate innovative marketing plans to accommodate the diverse preferences and needs of other cultures (Teo 1994). As cultures differ in their forms of attitudes and behaviours, consumers coming from these diverse cultures, backgrounds and countries are susceptible to dissimilar intensities of service anticipations (Donthu & Yoo 1998).

    Read More

  • Gym Ethnography Essay

    1701 Words  | 4 Pages

    The gym is a place where a typical American college student goes to work out their bodies. Based on the fact that I personally could be considered a gym rat, a stereotypical name for someone who spends a lot of time in the work out area. This is partially by choice being on the swim team requires the strength training equipment that is available to our disposal in the gym. While I have been to the gym many times I haven’t really taken the time to take in the other people around me. Within this ethnographic exercise I will explore the college gym norms within Roger Williams University.

    Read More

  • Observing People's Behavior at a Fitness Center

    1156 Words  | 3 Pages

    The gym is relatively square with widows covering half of the room. The other half of the room has a wall of mirrors with the last wall having a hallway to bathrooms as well as the fitness trainer’s office. On one of the window walls it has a row of cardio equipment (that has attached TV’s on them) facing the outside. In the back corner near the cardio equipment is a stretching and body exercise area (kettle bells, mats, exercise balls, medicine balls, and stepping stands). In the center are weight machines that range from leg, arm, and abdominal equipment. The wall with the mirrors contains the free weights and other bench press and weight machines. Overall...

    Read More

  • Ethical Issues in Sport

    700 Words  | 2 Pages

    The Health and fitness industry have many ethical issues involved which was very interesting to me. I have never purchased a membership at a health club, but from the reading I learned a lot about how they operate. It amazed me that health clubs push their sales representatives to get 200-300 new members a month (Amend, 1992). This is a large amount of people for such a short amount a time, which means some members are not fully aware of the fine print of the membership agreement. Also the reading mentions that more than half of instructors at these clubs do not have valid certification (Copeland et al, 1988),. This is unethical because the members pay each month for the service of a qualified staff member to assist them in exercise and fitness. Safety of the members could also be at risk working out with a non-qualified trainer. Learning how these companies do business make me want to hold off as long as possible to join a gym.

    Read More

  • Ymca Week Research Paper

    468 Words  | 1 Pages

    Wednesday is when the kids get to be active and sweat off their summer slumber, including volleyball, basketball, and gymnastics all ran by the YMCA’s coaches.

    Read More

  • The Gym, As a Social Scene

    1737 Words  | 4 Pages

    Black, Tamara. 2008. Exercise and Fitness in a U.S. Commercial Gym.Ann Arbor, Mich.: University Microfilms International.

    Read More

  • Report On Westside Gym

    549 Words  | 2 Pages

    that 81% thought that the price of the gym was fair for the quality of

    Read More

  • SPAR Case Study

    1480 Words  | 3 Pages

    Demographically we can segment the market into groups based on age, gender, family- size, income, family life cycle and occupation.

    Read More

  • Case Study Of Mustela

    1246 Words  | 3 Pages

    To effectively sell a product or service, organizations have to really know how customers behave, regarding to what they buy. The study

    Read More

  • Cultural Diversity Essay

    696 Words  | 2 Pages

    The concept of diversity is very broad and it covers many definitions. We can say that, above all, diversity is a characteristic feature of our world and the reality of the society around us. A reality that in recent years has been reinforced by economic globalization, and the mobilization of markets and people. More and more people move around the world, bringing their culture and personal experience. For our society, cultural diversity is a fact that in many years it has become very evident largely due to the incorporation of immigrants. In the case of a business, cultural diversity can bring a number of positive elements such as creativity, innovative spirit, commitment, responsibility, knowledge, experience, etc. However, very often, cultural diversity is interpreted in stereotypes and prejudices. And in a way, more or less open, people are considered different in many cases subject to negative consideration. In most cases, this means that cultural diversity is associated with difficulties and problems and more positive side is not contemplated.

    Read More

  • Essay On Weightlifting

    835 Words  | 2 Pages

    Observer the leader of weight lifting session was a very good experience for the trainees. The training session was based on the weight lifting workout, which turned out to be a good active activity with much interest and learning for the trainees. The trainer who was training them was a very humble and gentle person who was training them in a way that I personally really admire. She had a very gentle and polite tone because she knew that the trainees were new to the session so they need some extra hard work to learn the skills effectively. At times I found her to be a little harsh in speech when some of other trainees were unable to person the exercise well. The best part, which I found about her, was that

    Read More

More about John's Gym Research Paper

Open Document