Jersey Mike's Ethos Pathos Logos

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The “Excitement” is a. Impatience. The. Baby-like wonder.” (Dialogue) These feelings drive customers insane as they wait for their sub. Derange us. Becoming as nutty as a fruit cake. Making us a lunatic. Intentional Fragment: Sandwich companies know that their customers are hungry, and they want to capture that hunger between two pieces of bread. These companies also take into consideration that subs need to have the freshest ingredients to savor the flavor (rhyme) and to immerse customers in a juicy meal. On September 12, 2022, Jersey Mike’s published the “Emotions - 30 Sec” intended for teenagers and adults who are hungry and looking for a bite to eat. Advertisers provided rhetorical choices to highlight Jersey Mike’s as the best place to …show more content…

This reveals that the customer feels a sense of peace and happy memories that delight them when ordering a sandwich. To highlight, Jersey Mikes wants customers to be happy as they watch your sandwich form. Jersey Mike features this in the 9 and 18 seconds of the 30-second commercial. This part of the commercial appeals to us in pathos by displaying the hilarious gestures Danny Divito does while waiting for the sandwich. These characteristics of the commercial help develop sensory details and authentic dialogue. The commercial showcases Danny Divito displaying funny gestures with his hands while waiting for the sandwich. (9-18 seconds) When customers see him squirming around and creating comical gestures, it leads us to laugh and disarm us. It draws our attention, wanting more. Customers recollect a pleasant experience when they feel the bliss of viewing their sandwich being created. This suggests that customers bring their inner child while waiting for their sandwich. The commercial advances to authentic dialogue via pathos showing the humor in Danny's words. He uses words such as “baby-like wonder” to get customers to …show more content…

This develops the qualities of authentic dialogue, play on words, and irony. The commercial shows Danny reaching out for a sub but then releasing that it wasn't his. (18-20 seconds) This adds humor to seize the customers attention. This irony lightens up the mood of the customer. It not only adds humor to the commercial, but leaves customers wanting to order Jersey Mike’s. The following part of the commercial focuses on authentic dialogue and a play on words. The commercial proceeds to Danny Devito remarking, “It's a Jersey Mikes Thing,” then transitioning beautifully into the next scene exclaiming, “A sub above.” (25-28 seconds) This obtains the attention of customers via the slogan at the end of the commercial. This leaves the customer with a catchy slogan that will linger with them until they buy a sandwich. This also puts into effect the customer developing a craving for Jersey Mikes, leading them to buy a sandwich. This also adds to the effect that customers can only get this at Jersey Mike’s, leaving it as a special place to get exclusive

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