Jean Kilbourne

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Author Jean Kilbourne states "but we are surrounded by advertising that yokes our needs with products and promises that the things will deliver what in fact they never can"(kilbourne 258). In her article "Jesus is a brand of Jeans" she talks about how everyone in society is persuaded by some sort of advertisement, most of the time companies have a way of not only convincing people to buy their products but also have a psychological impact on their customers that benefit their business. Many commercials, such as those shown like the "Revlon Halle Berry PhotoReady Makeup" commercial , "2014 Kia Cadenza" commercial , and the "Victoria Secret Fearless"commercial all try to promote that if people buy their products, they will give us something we …show more content…

An example of one is the " Revlon Halle Berry PhotoReady makeup " commercial. This commercial uses a celebrity to advertise their product. In the commercial she is walking at a spa in the sunlight and talks about how this certain foundation can make your skin look flawless even in the sunlight. A tactic used by this company is that they've used a celebrity who is known for their beauty, a problem with this is that many people see this commercial and think, well if I bought this then I can look just as beautiful as her. Although this can be true for some cases it does not always happen. No makeup product is guaranteed to make your skin look flawless and just as great as a celebrity. This ties in with Kilbourne's statement because this commercial targets people who yearn for perfect skin. By showing them if they buy this, then they can achieve the same look as a celebrity, but in reality this product may or may not deliver what it states to …show more content…

In this commercial it shows a young attractive lady driving the " 2014 Kia Cadenza" through the city. Because it is at night, all the city lights shine and the car drives smoothly through the roads while showing glimpses of the lady's face. The voiceover then talks about how they never noticed that person in high school. The lady then arrives to her destination, which turns out to be a highschool reunion. She then gets off and all eyes are on her. As stated in the "2014 Kia Cadenza" commercial the voice over then talks about how the car is a lot like the person "impossible to ignore". This commercial is showing people that if they buy this car, then they will be noticed. Almost like being famous all eyes will be on the owner. This commercial supports kilbourne because it tries to convince consumers that by using this car they can attract the attention of people who have never noticed them. All cars to me are the same and if it doesn't have something out of the ordinary , then chances are it will not bring people the attention they are looking

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