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In the article “Accepting or Rejecting Innovation” by Jared Diamond, the author’s provides three particular reasons for which society tends to accept or reject new technology. The first reason indicates that new technology won’t make a huge impact in a person’s way of life if is not useful at all. The second reason represents that technology can be accepted if a certain community finds it attractive enough than useful, for instance buying brand clothes. The third reason suggests how a new invention could not interfere with an old one. For example, Diamond discusses how the QWERTY keyboard cannot be replaced by a modern version because users are accustomed to old technology; it also affects the money invested on the old invention. Ultimately …show more content…
Insinuating that society values more the prestige of any particular brand instead of the quality and the price of a new innovation. I certainly don’t agree with him at this point because he doesn’t mention how the price and quality play a role of his theory. When it comes to brands most of us try to compete to have the best products just to follow the trends or only to feel important. On the other hand, they are some individuals that choose to buy products that fit their budget; it doesn't matter the brand or social value that it has for others. Furthermore, I personally identify myself in this situation, considering that I once bought pricey headphones called Beats by Dr. Dre just to because they looked luxurious and fashionable. In addition, I learned my lesson because after three months the material of the headphones started to fall apart, that made me really disappointed and mad at the same time. Since that day, I decided to buy products that can offer me good quality at a reasonable …show more content…
Diamond’s article did give specific reasons why people may accept or reject innovation and I found it interesting at the same time. I was not actually aware of some of the factors that Diamond explained through the passage. Honestly, I have to say that the author first point makes a lot of sense. I do support his believe that new technology cannot be accepted if is useless. Although the author last two facts had fairly good examples, I couldn’t agree with Diamond, due to my experience with technology. The author’s second fact points out prestige and how it manages to influence society to choose particular brands. The only problem I had was that the author excluded important factors like quality and price. Lastly, his third point of investment makes a lot of sense, it seems that the article was published in a different era. The era we live on today is based on the use and production of new technology, which makes our lives easier and
Companies realize what people need and they take it as sources to produce commodities. However, companies which have famous brands try to get people’s attention by developing their products. Because there are several options available of commodities, people might be in a dilemma to choose what product they looking for. In fact, that dilemma is not real, it is just what people want. That is what Steve McKevitt claims in his article “Everything Now”. When people go shopping there are limitless choices of one product made by different companies, all choices of this product basically do the same thing, but what makes them different is the brand’s name. Companies with brands are trying to get their consumers by presenting their commodities in ways which let people feel impressed, and that are some things they need to buy. This is what Anne Norton discussed in her article “The Signs of Shopping”. People are often deceived by some famous brands, which they will buy as useless commodities to feel they are distinctive.
Even though, the arguments put forth by the author are relevant to the central theme, they lack clarity. He tends to go off on tangents and loses the flow of the article. It seems that the author has a slight bias against our generation’s obsession with technology, but that can be attributed to him being a quinquagenarian. I feel that the author has not covered the topic thoroughly enough. He has not quite explained the topic in depth or covered it from various perspectives.
Working thesis: The advancements in technology have caused the social norms of society to adapt to its rapid change, by becoming captivated to its simple access; which is effecting the way we communicate and act.
In “ 5 Things We Need To Know About Technological Change”, by Neil Postman, Postman describes the prices we have to pay each time something new is made. The first price is culture, culture always pays a price for technology. For example, cars and pollution ( and many other less obvious examples). As Postman says: “Technology giveth and technology taketh away”.The second thing to know is that there are always winners and losers in technological change. As Postman explains: “the advantages and disadvantages of new technologies are never distributed evenly among the population”. There are always winners and losers in technological change. Winners tend to be those whose lifestyle is most closely aligned with the values of technology. The losers are those who don’t put technology on the first place. So for some technology is everything, while others are not that into it. As for the third thing that Postman describes is that in every technology there is a hidden philosophy about how the mind should work. I believe what Postman is saying is very similar to what Nicholas Carr, the author of “Tools Of The Mind” said. In “Tools of the Mind”, Carr introduces us to a new word, which he frequently uses called “intellectual ethic”, meaning an assumption implicit in a tool about how the mind should work. Carr explains how the map, clock, and writing are “intellectual technologies” that changed society and our ways
...eadily when traditional concepts are breaking down. The acceptance of these technologies has other effects on the society.(Rogers,56) Such was the case when the Indians began accepting European technology. The Europeans took it as a sign from God that what they were doing was right. The Indians took a feeling of inferiority as they watched their society crumble. The destruction of native life would have made it difficult for many aboriginal groups to maintain their traditional methods even if they wanted to.(Rogers,49) The American Indian had no powerful incentive to dream up new technologies to assist human survival.(Sale,322)
In today's world, technology is constantly changing from a new paperclip to an improvement in hospital machinery. Technology lets people improve the way they live so that they can preserve their own personal energy and focus on the really important factors in life. Some people focus their energy on making new innovations to improve transportation and the health of people that may save lives and some people focus on making new designs of packaging CDS. Technology is significant in everyone's life because it rapidly changes what is in the market. But, some new innovations of technology are ridiculous because they serve no purpose in helping mankind.
-Status symbols: Sophisticated customers who value the distinctive, exclusive collection seem to value the corporate-branded version of luxury. –Philip Martiz, chairman of the board
However, when looking to create a luxury brand, one must go beyond what is required of an ordinary brand, to create something of high value and therefore high prices. So instead of just having brand values, it should have brand beliefs, as this will create a stronger emotional connection with its customers. It should aim to go beyond having a logo, but rather a set of distinguishable icons and the brand’s points of sale needs to be somewhere that connects with its customers and becomes something of a pantheon among other retail outlets. Similarly the customer segmentation should have role reversal, so the customers want to buy their products. Luxury brands should instead of actively promoting their advantages over their competitors, never push the customers into buying their products, thereby offering mystique and letting the customers make the value creation. Lastly, a true luxury brand not only offers products but rather a way of life, allowing them to branch out over several product categories, into every aspect of their customer’s
Jared Diamond on Advancement in Technology and Warfare Many people assumed that all technology advanced at the same pace and only affect a very small part of our lives. I’ve always believed that most our history is based on technological advancement. Specifically, technological advancement in warfare. Jared Diamond observed why technological advancement happen, how that affect warfare, and in return, the real world.
The source of the brand features is in a connection between customers and companies that sell services or products. Consumers who choose a specific company fundamentally acknowledge to prefer that brand more than other brands rooted from the recognition of the brand’s worth.
It is difficult for individuals to sift through and decide what is truly an innovation compared to what might be merely a harmful
In contrast, many of our competitors over emphasize affordability and profitability, sacrificing product quality in return. This difference in quality will be apparent to our target market and make them more likely to patronize our
Technology allows culture to evolve by creating solutions to problems by removing constraints that exist. Every invention and concept is expanded on to create the utmost perfect solution. Although this process can take decades, or even centuries, to actually develop a proficient resolution, the end result is what advances society industrially. There are conflicting views, however, if these advances are beneficially or maliciously affecting society (Coget). There are three kinds of people in regards to the attitude toward technology: technophiles, technophobes, and those who aren't biased in either regard (Coget). Technophiles understand that the world adapts to the advances in technology and uses them to improve their lives (Tenner). Technophobes observe technology as damaging or are uncomfortable in using it (DeVany). It is undeniable that technology is ever-expanding, thus peaking curiosity to uncover what fuels the fear behind the technophobes. Our focus is concentrated on the technophiles and the technophobes . I will begin with the latter as they contribute greatly to the ov...
Dubois and Czellar (2002) refer to luxury brands as those goods that can offer comfort, beauty and refinement. On the other hand, a prestige brand is referred to as a brand that has achieved a definitive level of accomplishment, either in the quality or performance. O’Cass a...
...& MAKLAN, S. 2007. The role of brands in a service-dominated world. Journal of Brand Management, 15, 115-122.