Is Online Shopping Our Future?

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Is Online Shopping our Future? With increasing technology, the future of retailing will be shopping online finding the best deals to purchase or ordering direct from places like QVC while enjoying the comfort of your own home. Fewer trips will be made to malls because of the busy lives consumers lead. The majority of consumers already have a vested interest in the internet, which is utilized for researching everything concerning decision making. A lot of decisions will be made based on social networking online. We can take as much time as needed, think about it, research, and still make the purchase without leaving home. Retailers are spreading their products online also. They realize the needs and want of consumers and are expanding their products to reach them. Most companies have expanded their customer service so consumers can chat with a live agent online if there are questions. This is not to say that malls will disappear, we as consumers, will always have a need to go walk around, window shop, and buy. Time Magazine’s article by Erin Skarda wrote about how retail technology formerly associated with online shopping is making its way to brick-and-mortar stores. “The latest digital innovations seamlessly bridge the gap between the online and offline worlds, creating user experiences that are interactive, socially integrated, personally tailored – and ingrained into our everyday activities,” she wrote. “It may very well be the next wave of a technological revolution, and at its core is one of the most social hobbies we partake in: shopping.” The pace of change in the global marketplace is breathtaking and requires a challenge of speed. Customers are demanding good interactions and businesses have to be tailor... ... middle of paper ... ... Retail will change over the next decade with the driver being the smartphone. Smartphones allow customers to find the right product for the right price. Businesses should have a strategy for mobility high on their list. Consumer’s mobile use and access is constantly rising and will have a great impact on business with unfriendly user sites. According to Google’s Mobile Ads Blog, “96 percent of consumers report they’ve encountered sites that were clearly not designed for mobile devices. Fifty percent said that even if they like a business, they will use them less often if the website isn’t mobile-friendly,” Overall, through research it appears businesses are going to have to have user-friendly sites to make shopping on line accessible, and department stores are going to have to be very interactive to entice consumers to return in order to stay competitive,

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