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As a consumer, I have noticed that I have developed a brand loyalty towards iPhones which are produced by Apple. iPhones are a type of smartphone that is in competition with androids which are another type of smartphone. This is one example of branded merchandise that is present in my life. Another example of branded merchandise in my life is coca cola products. Coca cola products are a broad selection of drinks that are directly in competition with Pepsi products. Examining how the products and the advertisements for these products can have an impact on our daily lives and thoughts is incredibly important. The way that possessing an iPhone can affect my personal values and attitudes is that I see it as being more superior to android phones
There is an undoubtedly enormous influence on the world by consumerism. Consumerism and capitalism shape the nation that we live in today. Everyone knows this because they see advertisements all day long on television, on the radio, on billboards and through hundreds of other mediums. Unfortunately, what the world is not exposed to is what goes on behind the marketing and the ultimate final sale. There is a dark side to capitalism created not only by shady merchants, but the worldwide multi-national companies as well. What both of these excerpts portray is the idea that there is more to the products we buy than we are told, or unfortunately, that we bother to ask about. Through the use of interviewing, traveling, and criticism, these authors do a fine job in analyzing the relationships between branding and marketing, and more importantly, between our modern day consumption habits and hidden production processes.
In every given business, the name itself portrays different meanings. This serves as the reference point and sometimes the basis of customers on what to expect within the company. Since personality affects product image (Langmeyer & Shank, 1994), the presence of brand helps in the realization of this concept. Traditionally, brand is a symbolic manifestation of all the information connected with a company, product, or service (Nilson, 2003; Olin, 2003). A brand is typically composed of a name, logo, and other visual elements such as images, colors, and icons (Gillooley & Varley, 2001; Laforet & Saunders, 1994)). It is believed that a brand puts an impression to the consumer on what to expect to the product or service being offered (Mere, 1995). In other application, brand may be referred as trademark, which is legally appropriate term. The brand is the most powerful weapon in the market (LePla & Parker, 1999). Brands possess personality in which people associate their experience. Oftentimes, they are related to the core values the company executes.
This psychology of brand tribes explains why consumers choose the more expensive name brand compared to the off-brand that could very well be the same product with the same experience. Coca-Cola sold the youth lifestyle of peace and acceptance in the 60s. Disney understood that they were selling the American dream and a place for families that was a real-life utopia. Ikea’s brand idea is democracy in that consumers can put together their own furniture. Starbucks has branded themselves as a community center. Most young consumers go to Starbucks to meet up with a friend or relative, do homework, and simply hang out and use the free, reliable wifi; the coffee is just a byproduct. Companies have furthered their success by paying celebrities to model their clothes until they are such a household name where they no longer need to advertise to achieve success. Companies like Coca-Cola don’t need to tell consumers about their refreshing soft drink for most people already know, instead, they market the experience and life-changing moment of drinking their
A huge area of impact that cell phones causes is that they change the way that we interact with people. My dad used to tell me how when he was a kid he had to ride his bike to his buddy’s houses to see what they were doing that day. Now all a person has to do is text them a simple “what’s up” to see what they are doing and
In June of 2007, the first iPhone was released, revolutionizing our way of living. For the past seven years, it has been known worldwide as one of the top smartphones. Since then, we have become reliant on mobile devices and technology in general making them a necessity for everyday life. The iPhone has further influenced our lifestyle due to its advanced and convenient features. Using the iPhone’s capabilities as the basis, this paper will explore the impact on our society from the use of, and dependence on iPhones. It will further analyze if these outcomes are in fact positive. The iPhone has become substantial in how we function, creating a significant change in our culture. Since iPhones do influence our lives, it is important to interpret how it is accomplished.
Cell phones otherwise known as smart phones by today’s standards are an immense help to most Americans in many way. We use our cell phones daily for communication with friends and family through texting and phone calls, scheduling appointment, or social media. However the convenience of smart phones is being abused daily in several ways that can lead to severe impacts with the distractions they pose.
As a consumer in today’s society, there is always a new product or business that catches our eyes and pulls us into the world in which they’re advertisement is presenting. “Digital Marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 advertisements each day” (Marshall, 2015). With seeing that many advertisements a day, we are bound to be drawn to some of the products, businesses, or services that were presented to us even if it’s not in that initial moment. But what causes us to want what we viewed in the advertisement in our own lives as well? McDonald's is one of many brands that tend to appear in more places in our lives than we may like but is one of the most memorable brands to gain the attention of their
Marketers assert to develop branding and packaging strategies that signify the brand’s products in a way that establishes lasting impressions in consumers’ thoughts. Because brands distinguish the many product offerings in the marketplace, brands help consumers choose between product offerings. When branding and packaging strategies clearly illustrate worthy product expectations, and products remain true to branding messages, positive consumer perceptions ensue, and brand value is strengthened.
Technology has become a huge part of everyday life, and people seem to have one great debate and are fighting over which is the best phone, iPhone or Android. The Apple iPhone is a cellular smartphone that was created and is maintained by Apple Inc. Android is another type of smartphone that is accessible to consumers, but the operating system is powered by Google and many different companies produce Android devices. The different operating systems and interfaces have created a long and carried out debate to which was superior. iPhone is the better phone and there are many reasons as to why it is superior to its rival, Android. The iPhone’s sleek and beautiful design has users’ hands fondling the device and never putting it down. The operating system is very distinct, but is straightforward with its functionality. People who purchase the iPhone believe that they have received their money’s worth and more when owning and iPhone. The iPhone is better than Android when compared because of the beautiful design and attractive display, the operating system and its functionality, and the device’s personal worth is definitely worth the money spent to own one.
The smart phones have affected our culture in many possible ways which leads to increase in personal efficiency and communication. Even though, smartphone can become a tool for constant connection with the world; the smartphone also makes people disconnect with the world around them such as friends and family. As Zackary suggests that “The invention and rising popularity of the smartphone has completely transformed our culture of socialization and interaction.”(2015) Smartphones are very powerful tools that can allow people to use many functions such as phone, text, internet, apps, games, and social media and so on. Smartphones are readily available and so easy to use that people are less willing to interact with another people more than their smartphone. Smartphone becomes a necessity for many people of their life because of their usefulness. We constantly see people who are using their smartphone more often, which a
Coca-Cola. And Apple. Two companies from two very different industries, yet both have such strong brand identities, it has become iconic. A brand identity should be “the heart and soul of a brand.” [2] (Aaker, D. A., 2010, p. 68) But it’s not just a strong brand identity that has made these two brands internationally known. In both cases, it has been a strong combination of brand identity and well-considered packaging, which have put them at the forefront of their respective markets.
I believe cell phones have dramatically changed the way we interact with each other. Since the introduction of the smart phone, mobile calling, texting, and social media have brought many people closer together, but they also have their disadvantages.
Every day of our lives, we watch as technology advances in leaps and bounds, so it was only logical when the cell phone came into existence, it would also be necessary to develop ways for a phone to be more than just a phone. With the explosion of the internet age people needed a way to bring their computers on the go, one that could fit in the palm of their hand. Whether it be checking emails, updating social networks or even playing games, smartphones seem to do it all. There is, however, a dark side to every technological advance that is made, to everything that makes our lives more convenient. Smartphones are not only an enormous distraction in our lives but are also known to cause health problems in those
Early on in the twentieth century, when mass marketing and production became commonplace, company branding allowed consumers to identify with a company. The consumer made a one sided personal relationship
From the study it is clear that people often purchase branded products since they are aware of the brand performance or perhaps they have a good past experience about the brands. This makes customer’s become loyal with the specific brand.