Intrepreneurship Case Study

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We are living in a world that is constantly changing, a place full of uncertainties, in an age of entrepreneurial revolution. Organizations around the world have been actively looking for ways to remain competitive. This can be seen from the rapid pace of innovation in the area of technology, where new products are being released in within short time spans that we had a hard time keeping up with it. Such turbulent environment has created opportunities for companies. However those who failed to join in the revolution will be eliminated from the competition. Therefore to stay ahead of the competition, it is essential for organizations to be entrepreneurial. Entrepreneurship is the process of creating value by bringing together a unique combination …show more content…

The concept of intrapreneurship has to be first introduced in the organization. Intrapreneurship refers to entrepreneurial behavior inside established mid-sized firms and large organizations (Kuratko, 2011). Also, for entrepreneurship to be evident in an organization, project champions are very important. However, most organization conduct their recruitment process based on how an individual will fit into the existing mix of employees and attitude of the organization (Kuratko, 2011). This is to minimize friction and create a harmonious environment. However we can see from the case study on Apple, some healthy competition is essential in being successful in entrepreneurship. But by placing similar people in a department will promotes group think, this eliminates the opportunity for employees to challenge each other’s idea. As a result, the idea of intrapreneurship is hard to infiltrate the …show more content…

5). Therefore to bring students to their full potential for entrepreneurship, there needs to proper support infrastructure and entrepreneurship education. Universities can incorporate more entrepreneurship courses into the curriculum. This will help students to gain relevant knowledge and broaden their minds on the concept of entrepreneurship. Furthermore, instead of assigning structured curriculum to students, the freedom of planning their own learning paths allows students to be more innovative in the way they gain new knowledge. By providing support infrastructure such as facilities for business incubations allows students who have great business ideas to realize their entrepreneurial

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