International Marketing: An Introduction To Global Marketing

Global marketing simply means to market the products, services and company globally. Global marketing is a high cost, larger scale of business, extension of products and complicated. In this era of globalization, marketing is a biggest concern

To sell the products in an international market successfully is said to be global marketing. But it comprises of a process thinking what to produce, How to plan, place and promote the company’s products and services at consumers end in a global market. Now the businesses have became larger and larger by establishing offices in foreign countries to market the product and also with the help of internet to achieve customers from all over the globe.

In global marketing, the marketing strategy should be

It can be gained by exporting goods from one country to another country keeping the constraints and parameters of the country in mind while doing business transactions. Entry can be done through foreign investment into the target country nation. The international marketing mix for that particular nation is required for implementing the marketing strategies, marketing mix and tools for the import and export. Maintain the relationships between products, pricing, production and distribution with promotional activities such as offers, website, social media etc. To meet the need and demand of selective foreign countries where the value of the company can be exported and there is an inter-firm learning, optimization and efficiency in economies of scale. There is no need to enter into all the world market in order to be considered themselves as an international

It is an extensive approach to market the firm’s product or services. The ability to reach, knowledge, staffing, skills and insight view to deliver the expertise value to customer world widely. The organization should be able to recognize and understand the requirement to service customer locally with high global standards and give them solutions. To maintain the optimal balance of cost, efficiency and localization of controlling and customization so that the product could meet the local, national and global requirements to position among the best in the list of their competitors, partners, alliances and substitutes and to protect them against the newly built global marketplace and local market entrants. The firm has to price their products accordingly and deliver the access to promote information to its customer in a cost efficient way.

ELEMENTS-

In global marketing, standard marketing approaches, strategies and tactics do not got applied because we need to get into global market so the company is required to understand the basics of global finance, operations and distribution, human capital management, resource allocations, distribution technological development, logics of global business, joint ventures and FDI.

The standard “4- P’s” of marketing: product, price, place, and promotion are very important to enter and capture the global