The Global Marketing Strategy

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Global marketing strategy is an enterprise from the perspective of the world to examine the production, distribution, and all other marketing activities, according to the principle of optimization, the different companies in different countries to organize themselves at the lowest cost, optimization of marketing programs to meet the market needs. Its purpose is to emphasize the marketing of international comparisons. Global marketing strategy to break the concept of borders, from the world market scope to consider the development of marketing strategies in order to achieve the enterprise’s overall competitive advantage.
Global marketing strategy is different from the general nature and content of the multi-national marketing, first proposed the most influential view is standardized view. Livett clear: global marketing strategy is the production of standardized products; I believe that when a company uses the same marketing plan in Middle East countries, namely the implementation of standardized marketing process, this company is also implementing a global marketing strategy. This view of the large number of treatises on the topic of standardization and adaptation is reflected. Levitt’s theory of standardization strategy is a sign of global marketing strategy, and therefore constitutes an important component of the global strategy. The idea that standardized communications and transportation have made tremendous progress in the world trend of homogenization, the world's consumers for the same product in different countries showed the same tendency preferences and needs. Thus, the production of a large number of high-quality and low-priced products as a major source of competitive advantage in the global market. Specifically, the st...

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...ong-term interests of the company. Cross cultural disadvantage. Different cultures have different time social outlook, values, objectives and management style, etc. when in a foreign culture as a reference; the national cultural characteristics become even more prominent, people will be more emphasis on and maintain their own culture.
Many large companies in the world is known around the world adopted this strategy, recognizing the global market segment needs, take appropriate marketing actions to create a market . The Coca-Cola Company is the successful use of a model of global marketing, today became the world’s largest and most successful soft drink companies. The Coca-Cola Company's products to anyone who is not required, but because of the company's marketing operations , making today the per capita consumption of soft drinks in some countries over the demand f

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