International Expansion Case Study

For our first international expansion, we will be focusing on the Australian market. As a brief historical recap, the first to settle on the continent came from Southeast Asian over 40,000 years before the first Europeans. In 1770, Great Britain laid claim to the eastern coastline of Australia through the exploration of Captain James Cook. After fast forwarding 131 years, the six established colonies joined together in 1901 to become Australia as it is known today.

Today, in regards to wealth, education, health and quality of life, Australia ranks as one of the best countries to live in. Currently the female population slightly outnumbers the male population with a gender ratio of “98 males per 100 females.” Australia is also known for its ethnic diversity as over one quarter of the population was born outside of the country.

Economic Freedom

Australia’s limited restrictions on the goods and services imported make it an extremely open market. The nation is an active member in many trade forums which include, the World Trade

In fact, the country has been recession free for nearly a quarter of a century - it was one of the few countries minimally affected by the global financial crisis. Australia’s effective economic system promotes entrepreneurial development which is good for small businesses, like PIVOTT and potential partners. According to the 2016 Index of Economic Freedom, “the service sector is the largest part of the Australian economy, accounting for 70% of GDP and 75% of jobs”.

Government

Formed in 1901, the government of Australia is a parliamentary democracy under a constitutional monarchy, and maintains two distinct concepts; federalism and the separation of powers. Additionally, the administrative divisions are broken into six states and two territories, and the government utilizes a common law legal system based on the English model.

Political