Importance Of Personal Brand

762 Words2 Pages
bulb-icon

Recommended: Essay on what is personal branding

Blog name: Through My Eyes
Why is personal brand important and why is it important to you? How is your personal brand going to help define you or help you grow in the future?
Your personal brand is an indication of who you are, what your personality is like and who you portray yourself to be. Personal branding is important as it allows people to have an idea of who you are and determine whether they want to associate themselves with you or not. It separates me from everyone else. This is why my personal brand is important to me. It helps define me as a person because, as only takes seconds to create a first impression, which is why I present myself in the way I want to be remembered. If I have a good personal brand then people will want to …show more content…

You will have more confidence in yourself and know your limits so no one can take advantage of you. You will be closer to achieving your goals by having the right attitude and reputation. You will leave your mark upon others and display your specialities which attract your target audience. Whereas, if you have a bad personal brand, people will distance themselves with you and you will end up attracting the wrong type of audience. It will hard to obtain a job position in the future as employers will be sceptical about hiring you. It will be harder for you to obtain your goals and change your view of yourself in other people …show more content…

Explain why you have chosen each brand and why you think each is successful. Also include how the management/image of the brand has helped you develop your personal brand. Think of your brand in a holistic (social/emotional/ spiritual) manner. How this research has affected your design, personal ethos or inspired your personal brand. Use these brands as examples of branding on your blog.
The two brands that I have chosen are Roxy and Chanel. They are very successful and popular clothing brands but they are very different from each other. The reason I have chosen them is because I feel that the features in both brands have sometimes represented my personalities that I have used in different situations. In certain situations, I’ve had to portray myself in a classy and sophisticated manner, and at other times I let loose and have fun.
Roxy is a very funky and free brand. They sell beach wear and women’s clothing. Roxy’s brand is fun, relaxed, free-spirited and fashionable. One of the reasons Roxy is successful is because their trendy clothing being in demand by teenagers and young adults because of their cute designs and it’s not as expensive as other

Show More
Related

  • Brené Brown's Importance Of A Personal Brand

    885 Words  | 2 Pages

    Increasing awareness of a personal and unique identity distinguishes us from the pack. A brand mantra differs from a tagline, explains Guy Kawasaki, as a mantra describes internal business, a standard for a company to abide by. A tagline is for customers and what they can expect to be delivered (Martinuzzi, 2014). John Jantsch, founder of Duct Tape Marketing defines branding "the art of becoming knowable, likable and trustable” (Martinuzzi, 2014). Many specialists on the subject agree that trust building is essential in success. Being honest is one of the top five steps Forbe’s advises when it comes to brand building (Biro, 2013). Some suggestions to follow from, How to Build an Unforgettable Personal Brand (2014) include, making sure customers are provided what is promised, leading with unwavering quality and being consistent in making good on one’s word. The article also warns that the public will assign a default brand if a

    Read More

  • The Brand Personality of Target Corporation

    1039 Words  | 3 Pages

    In every given business, the name itself portrays different meanings. This serves as the reference point and sometimes the basis of customers on what to expect within the company. Since personality affects product image (Langmeyer & Shank, 1994), the presence of brand helps in the realization of this concept. Traditionally, brand is a symbolic manifestation of all the information connected with a company, product, or service (Nilson, 2003; Olin, 2003). A brand is typically composed of a name, logo, and other visual elements such as images, colors, and icons (Gillooley & Varley, 2001; Laforet & Saunders, 1994)). It is believed that a brand puts an impression to the consumer on what to expect to the product or service being offered (Mere, 1995). In other application, brand may be referred as trademark, which is legally appropriate term. The brand is the most powerful weapon in the market (LePla & Parker, 1999). Brands possess personality in which people associate their experience. Oftentimes, they are related to the core values the company executes.

    Read More

  • Philosophy Of Lifestyle Branding

    729 Words  | 2 Pages

    This psychology of brand tribes explains why consumers choose the more expensive name brand compared to the off-brand that could very well be the same product with the same experience. Coca-Cola sold the youth lifestyle of peace and acceptance in the 60s. Disney understood that they were selling the American dream and a place for families that was a real-life utopia. Ikea’s brand idea is democracy in that consumers can put together their own furniture. Starbucks has branded themselves as a community center. Most young consumers go to Starbucks to meet up with a friend or relative, do homework, and simply hang out and use the free, reliable wifi; the coffee is just a byproduct. Companies have furthered their success by paying celebrities to model their clothes until they are such a household name where they no longer need to advertise to achieve success. Companies like Coca-Cola don’t need to tell consumers about their refreshing soft drink for most people already know, instead, they market the experience and life-changing moment of drinking their

    Read More

  • The Holland and Barrett Brands

    1792 Words  | 4 Pages

    Brand; - brand is known as uniqueness in term of what products or service the company provides. Brand is also set of insight or image that represents seller. Brand defines symbol, name, term or feature of company’s service or goods. Example of popular brand is apple, Amazon and Samsung.

    Read More

  • Who Was Genghis Khan A Good Leader?

    882 Words  | 2 Pages

    In 1162, a baby boy was born, squeezing a blood clot from his mother’s womb, which was a telltale sign the child would grow into a mighty and great leader in Mongol tradition. Genghis Khan, birth name Temujin, was a fierce ruler in the 11th-12th century of Mongolia. He conquered a great amount of land throughout Asia and parts of Europe, more land than the current size of the US. He is remembered as the greatest leader of one of the most powerful empires in history. Some individuals believe that Genghis Khan was nothing but a bloodthirsty and brutal leader during his rule from 1206-1227.

    Read More

  • In Todays Society

    658 Words  | 2 Pages

    The other aspect of branding is personal branding. Personal branding clothes are articles of clothing that you wear that brand the company’s name on the clothes. Personal branding has is a relatively new concept. Up until 30 years ago personal branding was unheard of . The concept of personal branding is very popular among teenagers . Some of the reasons for this are:

    Read More

  • English Harbor Rum Essay

    593 Words  | 2 Pages

    Pick a local (city, region, or country) brand that has been very successful competing against the bigger global brands in its product category. What are the elements of its strategy that have enabled it to achieve this success? Be prepared to discuss and defend your list of elements with your classmates. Each business has an identity that conveys messages to the consumer about the quality, benefits and values of the product. A brand is defined as a combination of element that consumers use to identify a product.

    Read More

  • Jessica Smith's Target Market

    520 Words  | 2 Pages

    Our customer would purchase this skirt because of its unique characteristics that portrays her edgy and feminine personality. Compared to a basic pencil skirt, this one has an innovative form and modern design which is tailored to her clothing style. She will also value the deviation from a typical woven skirt, with our jersey knit fabric. The moment she tries it on, she will feel the ease

    Read More

  • Fast Fashion

    2486 Words  | 5 Pages

    It is necessary to identify fashion and explain the systems apparel industry uses before I start explore the essentiality of fast fashion. According to Dictionary.com, fashion is defined as the prevailing style or custom that is in a current mode and used to express oneself. It can be clothing, accessories, hair, etc. Why certain people like to frequently shop in malls and keep updating apparels in their closets every season? Form psychological perspective, people usually consider clothing as a symbol to show their values, personality and lifestyles to others. Critically, a rapid imaginative change and symbolic expression supports a sense people have about fashion. People believe that an ideal self-identity can be communicated to others through clothing, so figuring out how people make decision when they perceive clothing among different brands and understanding their needs and desires can help apparel industries expending and maintaining market s...

    Read More

  • Analysis Of The Coca Cola Company

    1935 Words  | 4 Pages

    Brand identity really allows the company to flourish, and stay a strong reputable brand. The brand personality is a mix of young and fresh, while still remembering nostalgic aspects from the brand. The company appeals to emotions. They draw up feelings of nostalgia. The brand has a way of being classic and hip at the same time. They present this personality in their choice of advertisements and product. Everyone can recall what a classic Coke bottle looks like. The glass has a hint of green with sharp curves. It is all branding and brand personality.

    Read More

  • The Internal Branding Process

    2668 Words  | 6 Pages

    What is brand? Brand is a trade name which can distinguish from other product or service (Intellectual property office, 2013). Another meaning of the brand is to convey the promise or message to the customer (Intellectual property office, 2013). A powerful brand can lead the company to go further in the industry and it can develop the company's potential (Temporal, 2010). Therefore, brand is a signifying of the company.

    Read More

  • Brand Consciousness Case Study

    736 Words  | 2 Pages

    Brand Consciousness is awareness of a brand as a distinct product separate from others and the preference of this product over others. It is about upholding an image and perception. This consciousness can be either intrinsically driven or extrinsically driven. Intrinsically is when the consumer forms a need for a product in order to feels worthy, or to satisfy a need to be part the reputation or the lifestyle that a brand advertises. Extrinsically is when the pressure or the input from the outside to be part of a brand in order to fit in sparks the consciousness, or that the brand will satisfy a need, as it was seen to be doing this for peers. (Simha, 2012)

    Read More

  • Brand Counterfeiting

    2733 Words  | 6 Pages

    A company’s brand is one of its most valuable assets (Green and Smith 2002). Brands owners invest millions of dollars every year in advertising and promotion to raise awareness and create demand for their brands.

    Read More

  • Essay On Branding

    761 Words  | 2 Pages

    Secondly, some light has been thrown on the previous researches by various authors on the similar topics by providing with a summarised form of the same. It helps in better understanding of the ongoing concepts and perceptions on the concept of brand and its importance.

    Read More

  • Importance Of Branding, And Brand Loyalty, To Successful Marketing

    1693 Words  | 4 Pages

    Marketing and branding, two of the most common used words in the contemporary world, is closely linked to each other without doubts, but the importance of branding to successful marketing is enquired to measure in term of the question. In fact, various people have different ideas on marketing and branding. For most of people, or customers, the two are normally combined in their minds or even equal to each other. For example, people could raise Apple as the answer for both questions of "what is good branding" and "what is successful marketing". In fact, they are two separate topics on academic, and branding is just one of the numerous marketing activities apparently. However, the perception of consumers might be a good guide to answer the question.

    Read More

More about Importance Of Personal Brand

Open Document