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Personal brand building essay
Personal brand building essay
Building a successful brand easy
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Introduction to report This personal branding module has helped me develop my brand and progress from coming up with a sweet spot to finally attaining a brand. This report will help show my progress and how I developed through the weeks. This report will summarize the various discussions about different topics such as the brand model and also the homework assignments. Various visuals such as the moodboard, the brand Model, the website, logo and Brand profile. The layout of the report will in the form of my brand to symbolize the importance of utilizing waste materials. To me each material has a purpose after its use and can be made into something productive and serve another purpose. …show more content…
The brand profile has a small introduction about myself and personality. The Personal branding profile allows me to have self-analysis about my personality and how I can use that help promote my brand. The brand profile should communicate and clarify about what sets you apart. The personal brand statement is one line that describes you the best or yourself relating to design. In my brand profile the one line that helps describe me is “Design is a journey of …show more content…
The four main headings allowed me to explore the various aspects of myself. With the various exercises of interacting with people from different cultures and having one to one discussions with them I discovered more of myself through them. I questioned myself a lot during these few weeks to understand where my true talent and destination lies. I was able to find out how I can apply my personality to my work and also to connect with clients and be a successful Industrial Design Engineer. I understood the quality of Image needed to portray yourself as a successful designer. The following quote really appealed to me as an aspiring designer. I feel the way you create yourself is extremely important and needs to be shown in that way. One’s past plays an exceptional role in creating a personal brand. During my high school years I experimented with my abilities by taking part in various competitions to understand myself a bit more. Although, I realized my love for making fast making consumer goods more user friendly through waste materials only in these past few days after reflecting about my past. In the future I wish to create such a brand for myself and keep refining by spending some time on it daily to achieve my final sweet spot. This is just the beginning and I wish to find more of
He also talks about effective branding being based in authenticity. He advocates being ourselves, saying we are at our most confident when we are being our true selves. “One of the greatest joys of human existence is to find your true place,” says author, Brian Tracy (Tracy, 2012). Allowing ourselves to be who we were meant to be helps us synchronize our wants, needs and purpose. Walking in our purpose translates into value for those we serve.
In every given business, the name itself portrays different meanings. This serves as the reference point and sometimes the basis of customers on what to expect within the company. Since personality affects product image (Langmeyer & Shank, 1994), the presence of brand helps in the realization of this concept. Traditionally, brand is a symbolic manifestation of all the information connected with a company, product, or service (Nilson, 2003; Olin, 2003). A brand is typically composed of a name, logo, and other visual elements such as images, colors, and icons (Gillooley & Varley, 2001; Laforet & Saunders, 1994)). It is believed that a brand puts an impression to the consumer on what to expect to the product or service being offered (Mere, 1995). In other application, brand may be referred as trademark, which is legally appropriate term. The brand is the most powerful weapon in the market (LePla & Parker, 1999). Brands possess personality in which people associate their experience. Oftentimes, they are related to the core values the company executes.
Intro Deciding what you want to study during your college career can be a difficult and tedious task. This is due to fact that many young adults coming out of high school are unsure of what they want to do or what path to take career wise. It is also tedious because this requires that these individuals have to constantly try and explore new avenues so that they can find their passion in life. The path I chose to take when coming out of high school was entering the business school at Howard University.
A luxury good is something that, as ones income increases; the demand for an item or service also increases at a higher than proportional level, in contrast to necessity goods, in which demand increases proportionally with a decrease in income (Varian, 1992). Generally, luxury goods are seen as those at the highest end of the market, in terms of price and quality. Haute Couture clothing, accessories and luggage are considered to be classic luxury goods, although many markets have a luxury sector, for example Automobile, Bottled Water, Coffee, Foods, Jewellery, Sound Systems (HiFi), Tea, Watches, Wine and Yacht.
Kevin Keller’s brand equity model is known as the Customer Based Brand Equity Model (CBBE). This model was first introduced in his book, Strategic Brand Management. According to the model, a company must shape how customers think, feel, and act towards a product in order to build a strong brand. A consumer must have the right type of experience around the brand, which foster positive thoughts, opinions, perceptions, beliefs and feelings. By building strong brand equity, customers will recommend company products and will buy more of them. Moreover, this increases brand loyalty and decreases brand switching to competitors. One’s memory consists of a network of associations and connecting links, and any association ever processed about a brand
The marketing goals are: Increase customer retention, Increase eCommerce Sales, Increase our Community Involvement. The first goal specifically works towards reaching 60% repeat sales through different promotional strategies like emotional marketing and sponsoring different professional athletes. Customer retention is extremely important to maintain Nike’s market leader position. Increasing eCommerce is a major focus for Nike. Last year we were able to increase our eCommerce sales by a profitable 51%. Our second goal is to continue this trend by increasing online sales by 50% every year for the next four years. It is our belief that doing so will solidify Nike as a leader in the online athletic market. Nike truly believes that sport can change
The other aspect of branding is personal branding. Personal branding clothes are articles of clothing that you wear that brand the company’s name on the clothes. Personal branding has is a relatively new concept. Up until 30 years ago personal branding was unheard of . The concept of personal branding is very popular among teenagers . Some of the reasons for this are:
The next part of Audit process is to understand the business environmental aspects of the company. As part of the marketing audit project the author is going to analyze and provide detailed information on the following key environmental aspects
... all the existing meanings and definitions of brands are provided. The history and evolution of brands are also looked upon.
Product is the core of marketing, which including tangible goods like food or drinks or intangible services, as it is the major way to embody customers requirements; and, branding is directly associated with it. In fact, branding is all about decisio ns of products, like brand names or trademarks. Stork (2007) asserted that a brand is a unique business identity which represents the personality, quality or origin of products. And, such a product which added value by branding would appear in every activity of marketing, namely, branding is actually react on the whole marketing system directly and indirectly.
Before starting the module; Marketing Theory and Practice, I had a perception that it would be a bulky module and challenging to cover in a short time span. However, my thinking totally changed after starting the module as I found Marketing flexible, understandable and highly relevant to the business world. My expectation in marketing was to learn fundamental marketing theories and techniques that would help me build a sustainable business that would extend across the borders of my home country. This essay is going to cover weeks 20, 21 and 22 that is International Marketing, Marketing ethics and CSR, Managing Marketing Implementation
Give your skin and face a fresh look with the product lines of reputed makeup brands. Go through our top cosmetics brands list.
I will review myself after each product and this will help to see what I have achieved and the methods I have used to do so. It will also allow me to work out what stage in my professional career I am at. In addition to this I will also assess my strength, ability, knowledge and behaviour. This is because all these factors alter my professional behaviour. Assessing myself personally will help me to guide my career improvement and effort. It will also show me where I need to change to rectify important weaknesses and improve my ability to undertake key roles in my job title. In this assignment I will also carry out an evaluation in which I critically analyse myself to suit my current and future career.
Product launch not only helps company increase the sale revenue but also expand their customer base by targeting new segments. A successful launch involves the contribution and collaboration of all departments, from R&D, Logistic, Sale, Marketing and so on.
All humans are exposed to branding and marketing on a daily basis. Commercials, internet ads, t-shirts, television shows. In today’s fast moving society, we’re constantly bombarded by the marketing and branding practices of businesses. As a new business owner, it can be daunting to step from being the observer to a creator of marketing and branding.