The Importance Of Personal Branding

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Personal branding is about creating a plan and strategies that solely focus on your most important product: yourself. In developing a personal or professional brand, you have to figure out who you are and what you want to be known for. It’s almost like putting yourself under the microscope and extracting your strengths and weaknesses. And your weaknesses can be used to build your foundation for self-improvement. This will help you showcase your skills, values, and personality as well as who you want your target audience to be.
I have come across many articles stating specific elements/characteristics one needs to possess in order to be successful in branding yourself. I have listed the main elements that I feel are important for my brand: …show more content…

It’s not only about being able to communicate your brand in person, but online as. Jim Joseph, author of Build Your Personal Brand on Social Media, Moment by Moment, states “Personal branding is merely a way of selling yourself, and it’s never been more important, thanks to social media. Social media has given us a platform to broadcast our personal messaging to accomplish our goals. Every post you write contributes to people’s perceptions of your personal brand” (Joseph, 2014, p.4-5). It is crucial to monitor any mention of your brand or name on the web regularly, as it could have negative influence on your reputation.

• Community: William Arruda, contributor for Forbes states, “The members of your network can truly grow your brand by promoting you to those in their brand community. Building and nurturing relationships needs to become a part of your daily actions – that means finding ways to give value to those in your brand community.” (Arruda, 2014, p.11).
• Mentors: Having a mentor can be a great asset when looking to build a personal brand. You can learn how they became successful and what their experience has taught them. You will not be immune to mistakes, but having someone who’s been through it already to help guide you can certainly help to minimize them.
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