Importance Of Mass Communication

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TELEVISION
Introduction:
In todays globalized world, there is an apparent need of proper information channels, and television as a medium of mass communication has delivered on all fronts. Television defies a logic of borders, literacy and demographics, it is suitable for people from all walks of life. Television is a very strong source of information for people and it is often utilized to its fullest. It is no surprise that television qualifies to be the front runner in the mass communication culture today and there is no turning back.
Why is it so important?
Television has become the main form of mass communication. Television is a conducive platform for information for people all around the world . It serves entertainment, educational information and advertising purposes. As a form of mass communication, it has its positive and negative impacts on different people.
Who invented television?
Different experiments have been done that led to the invention of television. It all started from the year 1884, a German inventor, Paul Gottlieb Nipkow, established the first electromechanical television system and has been continued by an American inventor called Charles Jenkins who advanced the mechanical television system. Another invention in 1907 done by A.A. Campbell-Swinton from England and Boris Rossing from Russia and continued by Philo Taylor Farnsworth, an American engineer, in 1927 who was able to develop the electronic television system which is the basis of all modern Televisions now.
When was it invented? Where did it all start?
The first television program in America is believed to be ‘The Queen’s Messenger’, which was broadcasted in 1928 by WRGB Station, but there is an ambiguity regarding the fact as there were only 4 tele...

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...evision set. An average person, on graduating from high school, spends 12,000 hours with teachers, but 22,000 hours with television.
Television has made it easy to reach out to people, specially in the field of advertising, as it has become a booming industry, it has created millions of jobs all around the world. Television commericals have had major impacts on viewers as the advertisements which casted famous celebrities helped in attracting new customers.
Television influences kids both negatively and positively as it has a lot of violence and it makes them sit idle in the front of the ‘idiot box’. The positive impact is that children learn a lot of educational stuff through informercials and most cartoons convey good morals.
In the case of the US, hollywood depends on television more than ever, due to its popularity and easy accessibility to the American people.

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