Importance Of Cooperate Social Responsibility

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Cooperate social responsibility is relationship between organization and the community. It also dealing with stakeholder and empowering the community in order to organization to sustain in the business in the long run.
Over the years the evolution of the CSR has immensely contributed to the society at large. In this literature, vastly looks into different various definition and aspect of the co-operate social responsibility. Definitions of CSR, evolution of the CSR, the pyramid of cooperate social responsibilities, economic responsibilities, legal responsibilities, ethical responsibilities, brand equity, five dimension of Keller’s equity model, un global impact, ISO integration of CSR, social responsibility for strategic …show more content…

By Lord Holme and Richard Watts. Cooperate social responsibilities are initiate to asses and take responsibility for organization’s effect on the environment and social welfare. In general companies go beyond the legal required level in order to attend social, economic and environmental needs. On the other hand, the Cooperate world is facing the notion of cooperate social responsibility (CSR) wherever it turns these days. On a wide range of issues corporations are encouraged to behave socially responsibly (Welford and Frost, 2006; Engle, 2006) According to the Brown and Dacin 1997, CSR involves corporate activities as they relate to its perceived societal or stakeholder obligations. According to McGuire (McGuire, 1963 in Carroll, 1979:498), companies are not only responsible for their legal and financial obligations, but they are also responsible for the society up to certain limits. Ailawadi and Keller (2004) have commented that any events that the organizations hold for other than, even if partly, their direct financial benefits are also something called Corporate Social Responsibility. McGuire also highlighted the fact that a company is socially responsible if it not only fulfills the monetary and legal requirements but also considers it as a duty to serve the society in some

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