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How Internet Usage Affects Daily Life of Young People
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Proposed Research Topic: Implementation of digital marketing and E- commerce strategy across global business operations in building materials sector. To recommend and analyse the best approaches for the implementation and to create implementation plan (road map) in the use of E -commerce and digital marketing for the organisation.
Introduction
The term ‘internet’ has achieved successful impact towards marketing and business since the first website (http://info.cern.ch) went live in 1991. Over billions of people now a day’s use internet regularly for their web searches, entertainment, information and more. This changed the behaviour of consumers and the way companies market to both consumers as well as businesses has been changed. To achieve or succeed organisations definitely will need strategists, marketers and agencies with the knowledge of digital media such as web, e-mail, and mobile.
Digital marketing is has very similar meaning to ‘electronic marketing’ it is described as the management and execution of marketing using digital channels such as email, social media, interactive TV, IPTV and wireless media in conjunction with digital data about the customer behaviour and characteristics. E-commerce is the management which includes online sales transactions and non-financial transactions. The aim of the project is to understand the implementation of digital marketing and e-commerce within the construction sector. And to identify best approach and implementation road map for the construction sector organisation.
Organisational context
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... Times Prentice Hall.
Dholakia, N. (2002). Global e-commerce and online marketing. 1st ed. Westport, Conn.: Quorum Books.
Chung-Shing Lee, (2001) "An analytical framework for evaluating e-commerce business models and strategies", Internet Research, Vol. 11 Iss: 4, pp.349 – 359
Anumba, C. and Ruikar, K. (2002). Electronic commerce in construction—trends and prospects. Automation in Construction, 11(3), pp.265--275.
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MacGregor, R. and Vrazalic, L. (2007). E-commerce in regional small to medium enterprises. 1st ed. Hershey, PA: IGI Pub.
Jha, N. (2008). Research methodology. 1st ed. Chandigarh: Abhishek Publications
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Laudon, Kenneth C. Traver, Carol. E-commerce: Business. Technology. Society 3th ed. Pearson Prentice Hall. Upper Saddle NJ, 2007.
Nowadays, the popularities of the internet do change people’s life and even influence the strategy of a company. The article “Strategy and the Internet” authored by Michael Porter presents a few constructive opinions towards companies using the Internet for business that tells company should not lose the focus on building strategic development and competitive advantage. In the article, Michael Porter demonstrated that “the Internet is an extremely important technology, but it has made it difficult for companies to remain profitable over an extended time period”. (Porter, 2001) And internet leads many businesses “distort their market signals and competitive advantage”. (Porter, 2001) It is obvious that company tend to different from other which only focus on price strategies rather than through traditional methods of differentiation. (Porter, 2001) Throughout this article, Porter mainly aim to demonstrated that the Internet will weaken company’s profitability without providing proper operational advantages, because the proper use of internet will add value and increase company’s traditional competitive advantage, but it is unlikely for company to replace it. (Porter, 2001)
Mougayar, W. (1998, November 2). E-commerce? E-business? Who e-cares? Computerworld Parker, R. P., & Grove, C. B. (2000, July). Census bureau moves ahead on measuring e-business. Business Economics, 35, 63-65.
The future of economic competitiveness for most enterprises relies on entrance and active participation in the e-commerce market. An essential problem with e-commerce is that the controls and organization are different for each site. There is no standard way of building t...
Key Duties: • Carried out research on e-commerce and IT for small and medium-sized enterprises (SMEs). • Taught a range of management and Information Technology (IT) subjects to undergraduate programmes. • Delivered lectures, conducted tutorials, seminars and laboratory sessions for undergraduates. • Supervised numerous undergraduate computer-based projects, final year industry-based research and work programs. • Set course and degree requirements, curriculum revision and undertook academic planning activities.
In today's competing world, many organizations are rethinking their strategies in terms of the online business and its capabilities and culture. Organizations are taking advantage of the widespread web to buy and sell goods from other companies and recently from individual customers. Exploiting these opportunities of convenience, availability and widespread reach of the web or Internet, many companies such as Amazon have benefited from the use of web successfully.
The presence on the internet is basically about shifting the thoughts of the former business world. It is no longer true that in order to conduct big business, you must be a big business. The internet has virtually evened the playing field in the small vs. big business arena; however, the marketplace is still an increasingly complex division where positioning is key to standing out from the crowd.
To conclude, many electronic tendering systems have already been developed and are currently in use, supporting the tender/bid process in the construction industry. Functionalities provided by the systems examined vary from system to system and include:
Impact of E-commerce on consumer and Small Firms, edited by Zappala, S. and Gray, C.
Turban, E., Lee, J., Warketin, M., & Chung, M. (2002). Electronic Commerce: A Managerial Perspective. Prentice Hall.
Digital marketers must keep up-to-date with the consumers preference, trends and needs, in order to meet these needs and to be able to remain competitive in the market . The connectivity created by digital media leads to enhanced product benefits such as online games and applications (Pride & Ferell, 2014). However, the use of the internet to sell products could be a disadvantage to the business since the goods being sold are intangible, the consumer could research and find reviews describing a product as low quality which could result in sale losses (Brand Driven Digital, 2013).
E-marketing is a fast growing and rapid platform for any form of business. EBay has been highly successful over recent years and this is a perfect example of an online business. The internal and external environments are constantly changing and in order to keep up with these changes, businesses and organisations must make relevant changes, and generate new strategies to keep up with contemporary developments in e-marketing and to also maintain their position in their market in comparison to their competitors.
The Internet has become a key ingredient of strenuous and busy lifestyle. ‘Internet’ has become the central-hub for communication, explorations, connecting with people or for official purposes. Resultantly, Internet growth has led to a plethora of new developments, such as decreased margins for companies as consumers turn more and more to the internet to buy goods and demand the best prices.
The report also talks about the differences between, advantages and disadvantages of e-business and e-commerce. Recommendations and advice have been given in the end for businesses intending to adopt an e-business dimension.
The high take-up of the Internet leads to variety of opportunities in front of companies. People are more online than ever. They spend many hours each day on Social Networks such as Facebook and Google+. It is no wonder that buying and selling can now be done in a more convenient way. Although traditional shopping is still thriving, online shopping can be an alternative for people wanting to save time and money. If a certain customer plan to go shopping, it could be stressful and also be time consuming. E-business has made shopping or any kind of transactions online much easier and convenient. It introduces new facilities, opportunities and way of shopping for both vendors and customers.