Imax Essay

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Our firm offers an exclusive way of how consumers experience theater, which differentiates us of any competitor in motion picture production and exhibition industry. The unique feature of providing large-format IMAX films and its technological capability in providing 3D movies in the last 20 years has created a sustainable competitive advantage in the market.
The company has invested in research and development to generate intellectual capital and technological supremacy associated with the company’s patents. The technology used to shoot and produce an IMAX film is a very sophisticated technique. Thanks to the constancy of always look improvements, we are able to change from the educational entertainment industry to the business of commercial cinema without incurring high costs. Although the company has a unique position in the market, it can be replicated in the future as technological advances reduce the cost , so the theater chains can invest in their own big screens and instruments , while big …show more content…

Also with the technology of adapting films of Hollywood and other markets to our format, we will be able to expand the audience of our service that is unique in the market. Further as we take advantage of converting Hollywood movies to our format we might lose groups focused schools and educated individuals who have come to associate our brand with large format educate documentaries, but on the other side as if we can achieve good segmentation of schedule with the momentum that would give us the marketing delivered by these new moves we can make stronger our private brand rather than dilute , and will be also give us more resources will be able to use on the promotion of our educational and documentary

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