Imagination is More Important than Knowledge

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Imagination is More Important than Knowledge

Alan Wesoloski, the owner of Yoda.com, could be a millionaire. Alan bought the domain name in 1996 because his cat happened to be named Yoda. On the internet, Yoda.com is accessed approximately 15,000 times a day. My guess is that about 14,995 of those people are kids looking for information about the Star Wars character Yoda. A large percentage of those kids are seeking Yoda dolls, light sabers, or other Star Wars paraphernalia. Alan's web page, however, only has a picture of his cat and information about copyright infringement (for obvious reasons).

You don't have to speak to Jeff Bezos directly in order to obtain a license to sell Amazon.com's products. In fact, the process only requires filling out a few forms. Amazon.com has a fantastic Star Wars store that sells products related to the movie series, including a wide variety of Yoda dolls, posters, and other toys. Alan Wesolovski could right now be selling a few hundred Yoda products a day. I believe that if Alan had been offering such merchandise since Yoda....

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