IKEA: Global Marketing Strategy In India

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EXECUTIVE SUMMARY

The main objective of this management report is to analysis the market condition in Indian region, to make a strategic plan for launch of IKEA brand and discuss the main issues of global marketing pertaining to the brand launch in India. As an employee of the company, I have been asked by senior vice president of marketing in IKEA, this report should address environmental analysis of the Indian market environment, business strategy for launch of IKEA brand in India and entry marketing tactics with time line. IKEA has a plan to open 25 retail outlets in north Indian states and south Indian states with the investment portfolio of around $1.95 billion.

Furthermore, this report discusses SWOT analysis, marketing mix, PESTAL …show more content…

IKEA may use the environmental factor in their marketing strategy as campaign can be launch to save environment, which will create goodwill of the company and at the same time marketing of the company with corporate social responsibility. India is second most populated country with the fair infrastructure of transportation and world’s largest democracy with political stability in the country.

India's general public has been impacted by an exceptionally solid standing framework before, which kept numerous individuals from openly picking what work or business to enter. This has changed and urban districts have a tendency to be more liberal concerning starting cast alliance than the rustic ranges. The extent that the mechanical environment is concerned,

India's populace is progressively associated with the Web yet behind in the universal examination. The Indian atmosphere is calm differing because of the nation's gigantic size. As there are colder and hotter districts, the utilization conduct can vary on a territorial level because of the differing atmosphere.

Legal …show more content…

IKEA use various types of promotional tools to draw client attraction. IKEA use TV shows to demonstrate, where they indicate generally accepted methods to brighten home with minimal effort furniture. IKEA's gifted interior designers help them to make over their rooms as per their financial plan with their enchantment touch and IKEA show those exercises on TV. Indian viewers took after those outlines and makeover which indicated change can be made effectively if took after regulated.

IKEA is extremely renowned for enormous announcement with their wide name on it. In 2010 made a few occasions close occupied station in Paris to give their client to check their item. Interestingly 2008 to 2009 IKEA supported London Underground Tube Map additionally they gave free wallet for Oyster cards. (SwervePoint, 2009)

Brand opening:
Brand opening should be lavish with showcasing of different design of furniture with premium quality and a grand opening from attracting customer.

After launch of Brand:
Marketing is done on print media, digital media and electronic

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