IKEA Advertisement Analysis

This is a printed advertisement from IKEA. The snapshot of a bedroom with a wardrobe and a few lines of description led by an opening question, IKEA is trying to tell us something. The snapshot may appear to be clear for us to understand what IKEA is trying to sell us, the question gets us into thinking what IKEA is trying to present. This thinking process catches me and that is why I have chosen this advertisement—to decide whether it is a piece of effective promotional writing or not.

There are few creative concepts being adopted in this printed advertisement. The concept of affection is the key. Everybody loves to consume when we get purchasing power. No matter if we are over consuming or not, we will always encounter a problem of either owning too much or not knowing which to wear. Therefore, not only do IKEA understand our everyday needs, but they also offer a comprehensive way for us to solve the problem and be

However, this advertisement only focuses on the wardrobe, a major part of a bedroom yet a minor part of a house. It serves for the group of people who consumes a lot on clothing and accessories, as if telling us functional and structural container is the major selling product of IKEA. It is true that product with the most space and functionality is the key selling point from IKEA. However, people who are not familiar would not know. Besides, there are lots of other target areas like bathroom, kitchen and other side of the bedroom. With only wardrobe showing in this advertisement, it cannot feed all the target audience of IKEA. It cannot ensure every audience who read this advertisement would like to consume. Therefore, when considering whether this advertisement play a role in the overall Integrated Marketing Communication process of IKEA, it is just not thorough enough. It can only be a specific IMC