I Bet My Life: Music Video Analysis

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Evaluation The task I was given was to produce a music video using original footage. I chose a ready-made song of my choice. I chose the song I Bet My Life – Imagine Dragons. When choosing this song I felt I could plan a video to catch the audience’s eye. This music video project I made certain I made it eye catching and interesting, vibrant, and stimulating. Within my given task the maximum time on the music video was 3 minutes long. My music video was around 3 minutes therefore it was within the set time length. The purpose set for my music video was to attract and advertise the song “I Bet My Life”. I did this by using a variety of affects within the video, a range of characters and set pieces with some characters included in the video. The music video audience …show more content…

The artist Imagine Dragons is popular within the music industry for this range of age. I met my target audience by the age range of the actors I used within my video. I also certify there was a change of setting throughout with up-beat performances. I started this project by into a few existing music videos to get ideas. I looked at some similar artists and analysed their music video. I analysed “Right Here” by Jess Glynne, which gave me some ideas to use in my video. I identified positive qualities which I considered using within my video which I also got ideas from. I also identified negative features that were used and I knew what to avoid within my video, which were the mirrored parts and the scenes with too much light and reversing and forwarding. After analysing existing music videos, I did some research on the type

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