How Does Red Rose Tea Promote Enlightenment?

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Commercials and advertisements are becoming more diverse and inclusive by reaching and appealing to different public audiences than they did even 10 years ago. It is evident that companies are making an effort to include different publics, such as the LGBTQA community, which leads people to believe companies have gained a sense of enlightenment. Red Rose Tea’s commercial does a great job at using unspoken assumptions and persuasive techniques to get people to buy the company’s product. The commercial by Red Rose Tea, named “Bringing People Together One Cup at a Time”, brings together an assuming father and his daughter. In the commercial, a daughter and her father are having some tea when they get a knock on their door. The daughter goes to …show more content…

The commercial shows a Father accepting his gay daughter and her girlfriend into the family. If Red Rose Tea does not have a history of advertising to the LGBTQA community then they could receive backlash from people who have strong beliefs to not support that community. Red Rose Tea could receive messages or comments from individuals who do not agree with the commercial and boycott their brand. Further, Red Rose Tea had posted the commercial on their YouTube Channel, there are comments from individuals stating they are not supporting Red Rose Tea anymore and the company has a “gay agenda”. However, it is evident in Red Rose Tea’s Commercial that there is a sense of enlightenment, stated by Immanuel Kant. The daughter in the commercial shares with her Father that she has a girlfriend. Further, the daughter coming out to her Father demonstrates autonomy as now she is freer to express herself and live her life openly. In addition, in PR we learn how much the public hates change and how much the media shapes the public. Further, if more advertisements start to include the gay community it could add a true enlightenment into the public’s eye. Political issues could have revolutions with important consequences, however, true enlightenment requires a shift in thinking overtime, which could start with companies producing more diverse commercials (Evans, 2017). Further, the commercial also portrays the freewill relationship between the Daughter and the Father. The beliefs, thoughts and actions of the characters in the commercial exemplify the freedom in their personal choices. Red Rose Tea is showcasing a sense of enlightenment as they are using public reason. Red Rose Tea is a big tea brand in Canada and they are using public use of reason to be more rational and think better, and this progress is both inevitable and essential (Evans, 2017). Red Rose Tea’s

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