How Does Conformity Affect People's Behaviour

People changes their behaviours, attitudes, beliefs what is affected by another person or group (Aaronson, 2004). Influence can be negative as well as positive. Positive impact on people has usually family and the negative, enemies or friends if someone chooses the wrong company. Sometimes people change their behaviours as they want to match the behaviour of the people with whom reside. They usually do not want to be an individual but they blend into the crowd. There is a perfect idiom: who keeps company with the wolves, will learn to howl. Everyone is susceptible to social influence, but sometimes people do not notice their changes. Psychologists have done a lot of researchers, what make that there become many theories which explain social

(Aaronson, 2004) conformity is a change in behaviour due to the real or imagined influence of other people. It means that a person changes a feeling or behaviour because wants to be identified with some group. It can be internal features like feelings or external, behaviour, so the person acts in the same way as members of the group. This is known as an active impact. If the representatives do not influence a person to behave like them, so this is a passive impact. So many young people usually want to belong to some group, be identified with it, but this involves some changes in person's acting, beliefs. A person observes members of the group and tries to match their features, to be like them. They do not have a desire to be an individual person, be exceptional, they want just adjust to other group's norms and their standards. Solomon Asch (1955) studied conformity as he wanted to know if people are able to adapt to an obviously wrong opinion, even if they know it is wrong. He asked students in groups from 8 to 10 to choose one of the bars on the right that were the same length as the bar on the left. They had to say the responses aloud and Asch repeated the task with 18 sets of bars. Only one student in each group was a real participant, the others were allied. There were asked to give two correct answers and few incorrect. 37 of 50 participants gave the same answer as an allied at least once, and 14 of them adjusted on more than 6 of the trial period. The participants in Asch's experiment confirmed because of the normative social influence. They did not want to stick out of the group, they wanted to be in there, but some of the people thought that the answers were correct. Ash did another try of this experiment but he asked participants to write down their answers, after they heard the answers of others, and the level of conformity decreased to about 1/3. It happened because people do not want to lag behind the group, but