Hotel Chain Case Study

The background of the problem, associated problems, significance of the study, and the scope and limitations of the study are discussed in this chapter.

1.1 Overview

The hospitality industry is a business sector, which consists of types of services that are based on the principles of hospitality, characterized by generosity and friendliness towards guests, specializes in the market of services related to the reception and guest service.

First mention of the hospitality industry, which provided services such as accommodation and food, can be found in manuscripts, which scientists refer to the era of ancient Greece and ancient Rome. One of these documents is the Code of the Babylonian King Hammurabi (about 1700 BC).

In the twentieth century

The aim of the study is to examine the current state of the hotel chain, and analyze advantages and disadvantages of joining the franchise.

To achieve this goal in the work the following tasks were

To consider the history and ways of forming international hotel corporations (networks).

2. To evaluate the past state of the hotel and the current state of the hotel-chain

3. To show the influence of the hotel chain in the Russian market of hotel service

This study is written in a case study framework. Limitations are caused by the framework and defined as an activity of the one hotel, representative of the hotel chain in Moscow, Russia.

1.6 Definitions of Terms

Following terms and definitions are submitted in the study:

Hospitality– the activity of providing food, drinks, etc. for people who are the guests of customers of an organization.

Hotel – a place that has rooms in which people can stay especially when they are travelling; a place that provides food, lodging, and other services for paying guests.

Hotel chain – a group of hotels, which belong to the same company or owner, or are associated in some way.

Service– intangible products.

Analysis – a systematic examination and evaluation of data or information, by breaking it into its component parts to uncover their interrelationships.

Development – the act or process of growing or causing something to grow or become larger or more advanced.

Management – the act or manner of handling, direction, or