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The importance of culture and its effect in international business
The role of culture in international markets discussed
Cultural dynamics and international marketing
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(Keegan & Green, 2008) pointed out the importance of culture in the industry and business – “deep cultural understanding can actually be a source of competitive advantage for global companies”. Culture as defined is “ways of living, built up by a group of human beings that are transmitted from one generation to another (Keegan & Green, 2008)”. Cultural characteristics are about the aesthetical factors; an overview about the country’s pattern of life of the people there and how it will affect the business and industry in addition to the exporting. Social institution that includes education, religion, government and business institution is an example a culture act out its way of living. Having a good quality education can help the country’s industry …show more content…
The first dimension is power distance which the Netherlands scores low on this (38/100) that informs the Dutch style is “Being independent, hierarchy for convenience only, equal rights, superiors accessible, coaching leader, management facilitates and empowers (The Hofstede Centre). Most likely there will be equality in the products to lessen complications and there is superiority. Next is that Netherlands’s culture is an individualist society. They are expected to take care of themselves or to their families which the marketers should take on this applying that this kind of people is keen in choosing products. “In terms of masculinity it got the low score thus it’s a feminine society where work-life balance is important, they strive to have a better value quality on their services and products, quality in their working lives and support. The Netherlands has a slim preference for avoiding uncertainty which is the next dimension. “Countries exhibiting high Uncertainty Avoidance maintain rigid codes of belief and behavior and are intolerant of unorthodox behavior and ideas (The Hofstede Centre)”. It receives a high score in terms of the long term orientation, meaning it has a pragmatic nature. They can easily adapt different traditions and conditions. Industry and companies make products depending on the taste and or needs of the people and so they not only focus one but depend on the current
This is a project about the U.S.A. we have to do this for the subject history. We have to answer a main Question. As main question I chose; what was the influence by the Dutch on the New Netherlands? I chose this question because I thought this would be an interesting thing about the history of the New Netherlands. I’m going to use sub questions to answer the main question. The three sub questions are about the drive for the Dutch to look for new colonies, what did the Dutch get from the New Netherlands and what did they bring to the New Netherlands and what was the influence of the colony on the hinterland. For my research on the sub questions I had to use the internet. This three question will be worked out beneath
Prior to the 1650’s, the Dutch Republic was the wealthiest and most powerful province in Holland through Amsterdam, the leading force in trade and banking. Many European nations were jealous of their success and wanted it for themselves which resulted in conflicts between the Dutch and many European powers. As a result, the Dutch Republic entered a period of decline until the Peace of Utrecht of 1713. The expensive wars with England and France, decline in trade and distrust between the Dutch provinces led to challenges in security, unity and prosperity of the Republic.
However, entering into a market as different as Japan is not without its risks, and must be ensured to be successful, with the help of market research, marketing, and operational theories, lest the new venture become a very costly mistake. Target Consumer Market When moving to a market with a consumer culture so different from the home market, a company must be careful to analyse its target audience in detail, to avoid costly cultural faux pas. To get a good feel for the Japanese culture, a good place to start would be the experts in the cultural studies field. Hofstede’s cultural dimensions, created during his in-depth GLOBE study of the cultures of the world, gives a good comparison between the priority differences between Japanese and English culture. A detailed analysis of the cultural differences will be given in the ‘Marketing Issues’ section of the report.
The authors identify that there are three main factors that effect how people act, think, and make decisions. The first is religion, in some countries faith plays an important role in all areas of life in the culture of the country and can influence many of their customs and behavior. The second factor is that of fact. In many countries their greatest desire is to find the best deal and the best product or services. The final factor is feeling, if a culture is based on feelings the people will conduct business accordingly. For example it would be essential to make a personal connection with this type of individual.
Assuming a country had a favorable political, legal and economic environment; its cultural environment was evaluated. Culture impacts demand and the marketing mix; therefore, if a country's culture was deemed unfavorable, it was not included in the top ten ranking. Similarly, if a country's culture seemed especially favorable, that aspect is denoted later in the analysis. Cultural factors considered in this analysis:
The Netherlands has been a trading nation for centuries due to its open economy and outlook. The Dutch are seasoned travellers. They are proficient in languages and skilled in negotiating trade agreements and implementing projects against the odds.
Organisational culture is one of the most valuable assets of an organization. Many studies states that the culture is one of the key elements that benefits the performance and affects the success of the company (Kerr & Slocum 2005). This can be measured by income of the company, and market share. Also, an appropriate culture within the society can bring advantages to the company which helps to perform with the de...
...enture into overseas market comes with expectations as well as uncertainties due to unfamiliarity. Charles and Keith, the fashion retailer, has to understand clearly that what appeals in one market might not be accepted in the others and this is almost the same for all industries. Thus, a thorough research on cultural background has to be done before entering an unfamiliar ground.
As a result, culture plays a vital role in expanding international business with its impacts from general strategic direction to details like logo.
“Red is a positive color in Denmark, but represents witchcraft and death in many African countries,” (Understand and heed, 1991, p.1). Simple understandings, such as this one, can make the difference in a business’ success or failure in a foreign country. Various countries have different customs and beliefs that need to be accustomed to when business are to be successful. American businesses especially have difficulties with this concept. “At times in the past, Americans have not had a good track record of being sensitive to cultural distinctions,” (Understand and heed, 1991, p.3). Perhaps this is because America is made up of so many different cultures that American people have become so used to easily adjusting to each other’s differences that they forget that other cultures are not as flexible. Today, more American’s are becoming more sensitive to the differences of other cultures. This sensitivity and understanding has come with a price, after a long string of business failures. It is not until a business fails miserably in another country that they see the adjustments that should have been made in order for their success to be a possibility. With an understanding and sensitivity to the customs and beliefs of other cultures, it is possible for successful businesses that have originated in western cultures to also be successful in foreign countries as well.
In an article called Cultural Factor Highly Influences On Consumers & Their Buying Behavior – In Indian Context, the basic characteristics of culture are described:
Tylor has pointed out that "culture is complex whole which includes knowledge, beliefs, art, morals, laws, customs and any other capabilities and habits acquired by man as a member of society". According to this definition, it is easy to know that every nation has different cultural preferences, national tastes and value standards. These factors impact on every part of management in multinat...
Goedendag-Hello!~ The culture of the Netherlands is an interesting and beautiful country and culture, of which I am proud to be a part of. The Netherlands has an amazing history and facts that have made it the country it is today. The culture is different from the American culture, although some of the normality’s my family still has. Netherlands culture is different, but an important part of other cultures.
Culture is the whole system of ideas, action and result of the work of human beings in the frame work of the life of the community. Culture includes everything that is reserved, and his sense of hu...
Culture is the act of, or any labor or means employed for, training, disciplining, or refining the moral and intellectual nature of man; as, the culture of the mind. Through culture development different disciplines have come up to try improve the human mind. Some of these disciplines include engineering design, accounting and commerce among many others. Lack of respect or knowledge in a certain culture is very critical and often results to either loss of life of those involved or disagreements especially in the engineering aspect where communication is very key. Human culture is unavoidable way of obtaining behaviors. Cultural education is transmitted to others through teaching, also through prolonged