Culture, Influences, and Behavior

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The Center for Advanced Research on Language Acquisition defines Culture as the “shared patterns of behaviors and interactions, cognitive constructs, and affective understanding that are learned through a process of socialization. These shared patterns identify the members of a culture group while also distinguishing those of another group.” (Center for Advanced Research on Language Acquisition)
In an article called Cultural Factor Highly Influences On Consumers & Their Buying Behavior – In Indian Context, the basic characteristics of culture are described:
Culture has five basic characteristics: It is learned, shared, based on symbols, integrated, and dynamic. All cultures share these basic features.
Culture is learned. It is not biological; we do not inherit it. Much of learning culture is unconscious. We learn culture from families, peers, institutions, and media. The process of learning culture is known as enculturation. While all humans have basic biological needs such as food, sleep, and sex, the way we fulfill those needs varies cross-culturally.
Culture is shared. Culture is shared by a firmly large group of human beings living in organized societies and works as a linking force. Generally, common religion and language are the critical elements that largely help people share values, customs, norms and experiences.
Culture is based on symbols. A symbol is something that stands for something else. Symbols vary cross-culturally and are arbitrary. They only have meaning when people in a culture agree on their use. Language, money and art are all symbols. Language is the most important symbolic component of culture.
Culture is integrated. This is known as holism, or the various parts o...

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