History Of Sony

1264 Words3 Pages
bulb-icon

Recommended: Sony development case study

HISTORY OF SONY- THE MAJOR ELECTRONIC BRAND
Soni Kabushiki Gaisha, commonly referred to as Sony, derived the name from Latin word Sonus, is a Japanese Multinational Conglomerate Corporation its headquartered are in Konan Minto, Tokyo, Japan. Its diversified business is mainly focused on the electronic goods - game, entertainment financial services sectors etc. The company is one of the best manufacturers of electronic goods for the Consumer and Professionals.
Sony established in the wake of World War II. In 1946, Masaru Ibuka started an electronic shop in a departmental store complex in Tokyo. Then he had $530 in capital and a total of eight employees. Following next year, he was joined to his colleague, Akio Morita now they founded a company called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation). The company prodused Japan’s first tape recorder, called the Type-G. & In 1958 the company name was changed in to Sony.
According to Schiffer, Sony’s TR-63 radio “Cracked opent the U.S Market and launched the new setup of consumer microelectronics”. By the mid-1950 American teens had begum portable transistor radios in large numbers, helping to propel the fledgling industry from estimated 100,000 units in 1955 to 5 million units by the end of 1968.
Co-founder of Sony Akio Morita founded Sony Corporation in America during 1960 and he was struck by the mobility of employees between American companies, it was unheard of in Japan. When he returned back to Japan he encouraged experienced middle aged employees of different Companies to re evaluate their careers and joined Sony. The company filled many positions and inspired others Japanese Companies to work in same manner. Sony played an important role in developme...

... middle of paper ...

... Promote its home console.

CONCLUSION

This study oriented dissertation is based on total data collections from internet in chronological order to focus on its gradual developments.
According to the study Sony it is found that Company focused on the electronic items and the company is one of the leading manufacturers of electronic product which have real good will.

DIFFERENT PRODUCTS

Sony offers a numbers of Products in variety of Product lines around the world.
As of 1 April 2012, Sony is organized into the following business segment-: Imaging Product & Solutions (IP&S), Game, Mobile Products & Communication (MP&C), Home Entertainment & Sound (HE&S), Devices, Pictures, Music, Financial Services & all other. The network & Medical are included in the all other.

Show More
Related

  • Philips Vs Matsushita

    1739 Words  | 4 Pages

    N.V. Philips (Netherlands) and Matsushita Electric (Japan) are among the largest consumer electronics companies in the world. Their success was based on two contrasting strategies – diversification of worldwide portfolio and local responsiveness for Philips, and high centralization and mass production for Matsushita.

    Read More

  • History Of Apple Inc

    2574 Words  | 6 Pages

    General Purpose: To give an overview of the company that is Apple Inc. and how it revolutionized our lives in the present times.

    Read More

  • Barco Projection System

    1251 Words  | 3 Pages

    BPS was known its high quality to distributors and end users. Based on its strategy of being ranked in top 3 in the designated market segment – high-end projectors, BPS had achieved the no. 1 in graphic projector and managed to be top 3 in data and video projector sectors. BPS had intentionally set the bar by making its product "unnecessarily complex" to prevent the entrance of other competitors. Dealers and end-users complained about it but BPS held this strategy since it was regarded as a necessary differentiating way among competitors: Sony, Electrohome, and NEC. Sony was the strongest competitor and had a unique relationship with Barco. Competing in the market of industry projector with Barco, it provided the core component of the projector to Barco - tubes.

    Read More

  • History of Nintendo Technology

    1946 Words  | 4 Pages

    With further technological advancements which paved the way for high-speed internet connections, high-definition video rendering capabilities, it was not long before these organizations conceptualized their video game consoles as ground-breaking home entertainment systems. The incorporation of a Blu-ray player in the Sony’s PS3 console, the ...

    Read More

  • Philips versus Matsushita

    1784 Words  | 4 Pages

    Two major competitors in the global consumer electronics industry, Philips of the Netherlands and Matsushita of Japan, both have extensive histories that can be traced back more than a century. They have each followed different strategies and have had significant capabilities and downfalls along the way. In general, Philips built its tenured success on a portfolio of responsive national organizations. On the other hand, Matsushita based its global strategy on a centralized and efficient operation through Japan. As they developed and reorganized their international strategies, each company was forced to undertake its strategic posture and restructuring as its competition position fell.

    Read More

  • Sharp Corporation Case Report

    2469 Words  | 5 Pages

    The company was founded on innovation when Hayakawa set up a small shop to manufacture snap belt buckles of his own design. Three years later, he invented the first mechanical pencil, and business grew rapidly until the Great Kanto Earthquake of 1923 wiped out the small factory. When Hayakawa reestablished the business, it was to assemble crystal radio sets that he had reverse engineered from one imported from the U.S.

    Read More

  • PEST Analysis of Sony

    968 Words  | 2 Pages

    Processes, Inventions, Innovations and the Internet. Within the UK there may be a shortage of IT workers which can cause a hinder Sony, within the IT department, shortage of IT workers can. cause inconsistency when a computer breaks. Mechanisation and automation- The production, storage and marketing of Sony products.

    Read More

  • Samsung Case Study

    1790 Words  | 4 Pages

    Samsung Electronics Company (SEC) began doing business in 1969 as a low-cost manufacturer of black and white televisions. In 1970, “Samsung acquired a semiconductor business” which would be a milestone that initiated the future for SEC. Entering the semiconductor industry would also be the beginning of the turnaround phase for SEC. In 1980, SEC showed the market its ability to mass produce. SEC became a major supplier of commodity products (televisions, microwave ovens and VCRs) in massive quantities to well known original equipment manufacturers (OEMs). For this reason, Samsung was able to easily transition into a major player in the electronic products and home appliances market (Quelch & Harrington, 2008).

    Read More

  • Stakeholders Of Kodak

    1345 Words  | 3 Pages

    ...bold vision and mission statement Kodak has made the statement that they intend to compete in today’s technologically advanced market.

    Read More

  • International Business Machines (IBM)

    752 Words  | 2 Pages

    began to take over the worlds market for tabulators, clocks, and electric type writers. By 1940 it was the us largest office firms that deals with machines. There sales had reach $50 million.

    Read More

  • The Video Game Industry

    1647 Words  | 4 Pages

    On November 24, Sony released the PlayStation 3, kicking off the latest round in the video game console wars. But this is not like the battles of the past for Sony, whose annual revenue now hinges on outselling rivals Nintendo and Microsoft. Sony doesn't seem to realize the situation it's created for itself, gambling its gaming business on a strategy that will alienate the very public that made earlier PlayStations undisputed leaders for the last decade.

    Read More

  • History Of Laptop Computers

    854 Words  | 2 Pages

    The Osborne Computer Corporation was founded in 1980 by Adam Osborne. This company was founded upon the idea of developing one product, the portable computer system. The first Osborne 1 was shown at the National Computer Conference in May of 1981 and was an instant hit. It brought brand new concepts to the table, such as a built-in screen and an optional battery back. (2) This computer, though a success, had lots of room for technological advances. A small 5" screen and a weight of 24.5 lbs left users wanting more. Surprisingly, it wasn't the mobility of the computer that was the selling point, but it was the $1500 worth of software that was included in the $1795 price tag. To the business consumer, this was an incredible deal. Within the first 8 months of sales, 11,000 units were shipped and 50,000 were on backorder. The success of the world's first portable computer was apparent, but the business smarts of the Osborne Computer Corporation were not. After massive success with the Osborne 1, the company began to develop a new portable computer system to sell. Despite the rampant success of the Osborne 1, several other computer companies offered a large amount of competition. Not only did the competition make improvements upon the Osborne 1, but they also introduced a new a new IBM operating system that was faster and had more software titles available. Although the competition was heavy, the Osborne 1 continued to sell until early in 1983 when Adam Osborne announced the future arrival of a new product from the Osborne Computer Corporation. This announcement killed the demand for the Osborne 1 in anticipation for its replacement. As inventory increased, sales decreased until Sept. 13th, 1983 when Osborne Computer Corporation filed for bankruptcy. (3)

    Read More

  • The Advantages of Proprietary Products Over Open Source Products

    1565 Words  | 4 Pages

    Sony Music should have been better engaged to allow this division’s management to properly voice their concerns over the piracy of their content. If there had been a taskforce, as mentioned above, developers for the two music devices could have worked with Sony Music to adjust their products to meet the piracy concerns. Maybe then either team could have produced a product that not only did not have sizeable technical drawbacks, but was innovative enough to capture the attention of the marketplace.

    Read More

  • Lenovo- technology company

    1746 Words  | 4 Pages

    One of the largest technology company in the world, Lenovo had a humble beginning as a small Chinese firm founded in 1984. The company showed modest growth throughout the rest of the 20th century. It wasn’t until the company’s acquisition of IBM’s personal computer business in 2005 (Martin, 2014) that the company began to gain prominence in the technology industry. Lenovo’s innovation and strategic decision making has allowed the company to evolve on a global platform and enabled it to become one of the leading technology companies in the market today.

    Read More

  • The Impact of the Internet on Society

    1597 Words  | 4 Pages

    Boepple, Paul. "Internet." The New Book of Knowledge. 34th ed. 20 vols. Chicago: Grolier Inc., 2000.

    Read More

More about History Of Sony

Open Document