A Summary On Sony Company

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Sony Corporation’s mission is to inspires and fulfills the consumer’s curiosity. Their infinite craving for technology, content, services, and ruthless search for innovation, drives the company to deliver entertainment and excitement in ways that only Sony can provide. They also work to creating new cultures and experiences, and capturing the emotion of the consumers.
Overall sales for the company have been flat in recent years, due to Sony 's mobile division and Sony pictures, which both saw drops in sales of 11.9 and 16.3 percent ($96 million) The company blames a decrease in smartphone sales resulting from a “strategic decision not to pursue scale." Lackluster sales for there LCD TV products in the entertainment department have also affected …show more content…

Volatility Management Sectors main focus is the TV and Mobile Communications businesses.” These businesses operate in markets characterized by high volatility and challenging competitive landscapes for Sony.” Due to growing competition from companies such as Apple, Samsung, Huawei and Xiaomi. Sony believes that the company has been put at a disadvantage on the market for there television and mobile communication products. Part of Sony’s plan for restructuring its VM sector is to sell off some the companies public shares. To maintain the companies existing business structure. Due to changes in the business landscape, Sony is looking to merge with other corporations so it can still produce products without leaving the market.
Since both markets are experiencing intense cost competition and commoditization, “Sony will strive to further increase the added value of its products by leveraging its in-house technologies and component devices”. This will involve Sony carefully examining the territories and product areas it targets, Sony will seek to limit its capital investment and establish a business structure capable of securing stable profits. The Company will also continue to explore potential alliances with other companies in these areas, in response to changes in the business

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