Stakeholders Of Kodak

When it comes to film and photography one company really comes to mind. Kodak is an American icon who flourished for over a hundred years, but who recently has not been able to adapt to the ever changing technological advances in their field. Kodak still exists today with a deep history in imaging history, but with globalization and technology changes they have struggled to survive this ever changing global environment.

Kodak was founded by George Eastman in the late 1870’s when he developed a technique in which dry plates could be exposed and developed at the photographer’s convenience. Eastman continued his development of film in this industry and in 1885 he created the first transparent photographic film. The name Kodak was born in 1888

These groups can be divided into three separate groups which are the capital market stakeholders, product market stakeholders, and organizational stakeholders (Hitt, Ireland, & Hoskisson, 2013). Capital market stakeholders are vital to Kodak’s success after emerging from their bankruptcy. Capital market stakeholders consist of shareholders and major suppliers of capital (Hitt, Ireland, & Hoskisson, 2013). Kodak has to retain the confidence of its investors and ensure to them that by investing with their company it will produce a rate of return that everyone will be satisfied with. It is important for Kodak to ensure the capital market stakeholders are confident in their new mission or they might not be able to borrow money for capital to invest in their future

Organizational stakeholders consist of employees, managers, and non-managers (Hitt, Ireland, & Hoskisson, 2013). Kodak’s success will rely on these employees feeling like they are working at a dynamic, stimulation, and rewarding company. By teaching employees how to use new knowledge productively, Kodak can develop a workforce that is critical to their success. Kodak needs to build the knowledge of its employees so as a company it can have significant effects when competing in the global market. The human capital element is going to be what pushes Kodak to that next level by developing new ideas, new innovations, and new products that in the long run will make Kodak the successful company again it once