Halal Cosmetics Products Essay

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CHAPTER 2
LITERATURE REVIEW
2.0 Introduction
Literature review is evaluates, clarify and summarise on the area that could be study in. In this chapter also will be discuss on critical reviews of literature and theories related to the topic of the study of halal cosmetics products consumption among Muslim Generation Y. It means in this chapter is act as a base for the experimental of analytical section of the study and guide the development of research framework of study of Halal cosmetics products by using Theory of Planned Behavior.

2.1 Halal
According to the Trade Description Order which in Usage of the Term “Halal”, 1975 is defines the Halal terms as follows:
“When the term is used in relation to food in any form whatsoever, in the process …show more content…

The demand will be increase in the world if there are aware about the Halal cosmetics products as well. Cosmetic is an essential element to our daily life especially to women who very cares about their beauty. Besides that, there are no problems among non-Muslim to purchase Halal cosmetics products because the Halal cosmetics products are safety, secure, hygiene and do not harmful to the …show more content…

There will be less likely for the manufacturers to be certified on the cosmetics products with the Halal certification standard if consumer is without any intention to purchase it. In this study, the theory can be apply to measure intention’s consumers can be based on the TPB by Ajzen, I. (1991).
According to Ajzen, I., I. (1991), TPB is a theory to predict deliberate behaviour, because behaviour can be deliberative and planned. TPB is from formulated from the Theory Reasoned Action by Ajzen, I. and Fishbien which published since 1980. The theory of TPB is elaborate more than previous theory which is describes more on all the behaviours in a person is able to strive in self-control. To measure the intentions level in self which is able to influence people’s behaviours, there are three components in TPB that used; attitude, subjective norms and perceived behaviour control.
2.3.1

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