Product Quality Essay

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Oftentimes when we walk by an aisle looking for a bottle of dish soap or a box of cookies, we are given two options – a generic option that costs $4.49 and a brand name option that costs $6.39. The only difference between the two may just be its physical attributes. However, as consumers, we are often unaware of the possible similarities and often opt for the known brand name product. These decisions often reflect consumers’ perceptions of a product’s quality and in turn, affect their purchase behavior. With the rising question of whether consumers’ perceptions of product quality differ from measures of objective quality, companies are growing increasingly interested in developing and changing their marketing strategies. With the available options today, consumers may perceive two products with similar, if not the same claims, differently, and thus will affect their purchase behavior.
While the quality of a product can be perceived differently among consumers today, consumers often place qualities onto products based on its price, brand reputation, store image, market share, produc...

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