HairCare Products stand to capitalize on an open market in China’s beauty and personal care section. With nearly half of its one billion plus population female, HairCare Products can monopolize this market in China if the company offers the Chinese consumer what they really want; natural products. According to Mintel’s report, a global provider of market research, “Eighty-one percent of urban Chinese consumers prefer to purchase all-natural products”. This is an astronomical number that cannot be ignored, if HairCare Products decides to enter the fray of the Chinese beauty and personal care market. Mintel also reports, “Eighty-seven percent of its middle class tend to go for premium rather than standard goods or services”. According to …show more content…
These statistics further show where HairCare Products needs to focus its concentration on. The Chinese are not interested in hair coloring or other cosmetic products. They want a product that can cure their hair and scalp ailments. Another report by reportlinker.com provides even more proof that hair shampoo and conditioner are driving the market in China right now. According to their analysis, “Shampoo has the largest share of the hair care market, and conditioner is the second largest”. Finally, Mintel states, “One of the main drivers of consumers when purchasing hair products is performance or effectiveness, through television advertising and marketing, with enhanced functionality and performance being one of the main …show more content…
China has a “strict” policy on how its residents would reproduce. The quotes surrounding strict implies that every law has a loophole and so does this law. According to Hannum’s report, “Fertility controls in China are less stringent for many minority groups than for the Han majority”. Hannum further states, “Only five of thirty-one provinces did not grant a second child, and eleven provinces granted a third child”. It is the understanding of this research that the Han represent the majority, and the minorities receive all the perks. However, Hannum goes on to state, “Minorities remain more likely to be in poverty than the Han”. Hannum other research indicates that the Han are likely to live in the urban areas of China, and the minority are likely to live in rural areas. According to Hannum’s report, “The household incomes in urban areas are roughly two and half to two and seven tenths times those in rural areas”. It is no surprise that these incomes come from the families that live close to the coast. According to Hannum’s report, “Fifty-nine percent lives in the east and central south, with just fourteen and seven percent in the poor regions of the southwest and
Cornrows updo with a weave ponytail is basically two hair styles in one. The cornrows are generally small in size, and the weave is usually sewn or wrapped around the ponytail. The weave ponytail is usually done with curly or weave hair. Cornrows updo with a weave ponytail usually last two to four weeks. This process generally takes 1½ to 2 hours depending on the desired size of cornrows.
There are many different types of careers in the cosmetology field. The different types are; hairstylist, perm or hair color specialist, manicurist, pedicurist, barber, or esthetician. Anyone can major in one of these careers, multiple ones, or all of them. It doesn't matter how many they major in, they will still be considered a cosmetologist. To get a major in cosmetology, it is required to take a class in the career you are interested in. A typical cosmetology training program typically lasts nine months to about a year. Students are instructed on hair styling and cutting, scalp treatments, hair color, manicures and pedicures, chemical texture services, acrylic nail application, massages, facials, and eyebrow shaping. A student then takes advanced courses to expand their knowledge in this career. These courses may include studies on scalp disorders and diseases, scalp analysis, color application techniques, hair cutting tools, main principles of hair design, hair removal, massage techniques and benefits, cosmetology law and safe work practice. Once the course is finished, including service hours, the person then has to take and pass a state exam on the course. Once the exam is passed, the person then receives their certificate.
work at, you discuss benefits with the person who hires you, but if you own your
Old Spice products have already reached its maturity level because of the popularity and longevity that the products have gained from the past years. A product that was recently introduced to the public in January 2014 was the hair care for men. The Vice President of Global Personal Care at Proctor & Gamble stated, "With value and brand loyalty as the two biggest purchasing influences for men in this category, we're confident guys using our other products will be excited to see Old Spice in the hair care aisle.” (1). During the introduction and growth stage of Old Spice’s new hair care product, Proctor & Gamble released the results of the integrated marketing strategy called, “For Hair That Gets Results” in order to promote the new product t...
Paramount Health and Beauty Company’s (Paramount) upcoming introduction of their new product, the Clean Edge Razor, into the non-disposable razor market presents a number of issues and questions that must be answered in order to maximize profit. Paramount already holds two products in the non-disposable market, both the Paramount Pro and the Paramount Avail, with the Pro being positioned in the mainstream segment of the market and the Avail being positioned in the value segment of the market. The decision Paramount faces involves where to position the Clean Edge Razor. The choice of positioning will ultimately determine profit/loss figures as well as Paramount’s market presence as it attempts to maintain a leading position in the non-disposable
Based on the information provided in the L’Oreal case, Yue Sai struggled to grow and capture additional sales in the high-end Chinese cosmetics sector. In the past, L’Oreal attempted to position Yue Sai in several different ways which can be viewed as detrimental to the company image, showing uncertainty as the company struggles to see which positioning strategy will stick. The most recent positioning presented in the case, which desires to “deliver Yue Sai’s longstanding brand promise that ‘Nobody knows Chinese skin better than Yue Sai’”, allows the highest probability of success for the company capitalizing on countless fresh trends in Chinese cosmetics (6). The positioning statement would reflect this new strategy: “For the modern Chinese woman Yue Sai offers a line of high-end cosmetics. Unlike other high-end cosmetics Yue Sai combines traditional Chinese medicine and sophisticated technology adapted to the unique skin type of Chinese women.” Yue Sai saw reasonable success and hope in the new Vital Essential line which utilized traditional Chinese medicine and, therefore, resulted in above average repeat purchases. Continuing to focus the strategy around traditional Chinese medicine should benefit Yue Sai considerably. Another suggested strategy would be to wholly reposition Yue Sai, however this is ill advised. As stated in the case, Yue Sai tried numerous different positioning strategies, which ultimately provided no clear path strategy. Repositioning would show uncertainty in the company, lowering brand value in the eyes of the consumer.
Production of accessories for hair grooming and hair removal is an ever expanding market that is growing rapidly. Conversion ratio of consumers who prefer modern methods to traditional methods is high. Even though Gillette has a major share in the market, the plan is to expand further to capture the market where it is lacking i.e., low priced economy brand products.
The exposition of the supply system for a beauty product chose from the most celebrated brand of Revlon and talks about how the product is created utilizing crude materials and touches base to the last shopper. The article covers the organization outline, product diagram and its significant rivals. It likewise assesses the phases of the product inventory network , its area of crude materials , wholesaler, retailer and the purchasers. Also assesses overall cost structure of the product, normal overall revenue and clarification of the issues and recommendations for this product.
The US and Western European markets are reaching saturation- therefore cosmetic companies see the future markets for their products in Central and Eastern Europe, Chi...
All these issues need to be addressed in an efficient manner so that super shampoo can make its mark in the...
Hair care is a skill anyone can become proficient in. Before selecting any regime or product examine your hair. Are the strands finer then a sewing thread, the same size or thicker? Is it naturally curly or straight? Has it been chemically treated or is it all natural? Each hair type will require slightly different products and care. Read the labels to help you pick the right products.
Because of the changing consumer behaviour and the wider beauty benefits provided by dry shampoo the market is growing at a much faster rate. Apart from the time saving factor, the end user benefits of dry shampoo has led to increasing consumer acceptance in Europe and U.S.
Once in awhile people decide to make a change in their daily life, but one of the changes most people make in their life is getting a haircut. Haircuts make you feel new and good about yourself, but if you want to get the dream haircut you should know everything about how to do it. Getting haircuts is one of those things you can do at home or get at a salon, but if you want to do it at home you should know every single detail about how to do it.
In discussion, it were suggested that the individual him/herself, should approach the dermatologist to do skin checkup, and get suggested the right skin care and beauty products; and the products should be avoided for any skin allergies. This is a better way where the consumers will have a better idea of what needed by their skin and they can consider this when buying beauty products and also to avoid overspend. The consumers also should check for the review of users of the beauty products they planned to buy and visit the government website to check the registered and certified beauty products; and also to report the uncertified one for the government to take action. It will make people aware of brands that do follow the rules set by government and have less side
Your hair is your crowning glory and it is only fair that you treat it like a precious gem. From the best hair care products to regular salon visits, you try to do everything to keep your hair in great condition. However, pollution, stress, frequent heat styling, genetics along with many other factors can lead to hair problems. Whether it is hair fall or premature greying of hair, it can be tough to keep your hair healthy. Enter hair spa treatments.