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Impact of diversity in the workplace
Importance of diversity in organizations
The impact of workplace diversity in an organization
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H-E-B is the largest grocery store chain in south Texas. With over 340 stores, and considered in top grocery stores in America, the company is highly successful and only continues to grow through the mobile programs it has established in the community (Blumberg). Furthermore, H-E-B is a prime example of how public relations interact with the community and is a shining example of what a company should provide for the environment, and world it serves.
Corporate Social Responsibility
HEB is the largest private employer in Texas and currently employs over 76,000 employees. Due to the diversity of Texas, HEB does its best to provide its stores with appropriate cultural needs. This infers that not all HEBs are built the same or carry the same quantity items: the company adjusts to the needs of the community. Furthermore, HEB is one of the largest philanthropic firms in Texas. For instance, in response to the natural disasters in early May 2015, on May 27, 2015, H-E-B announced that it will donate $100,000 to the American Red Cross and will begin accepting customer donations for the families and communities devastated by the Texas flooding and tornados (Pressroom). This is one of many examples of H-E-B 's passion for assisting Texas families.
Diversity
H-E-B takes pride in its openness to diversity in the community it serves (Diversity). They commit
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Behavior changers were introduced and HEB addressed the emerging issues from the media and avoided further damage to the community. According to Mike Glenn of the Houston Chronicle, HEB voluntary recalled the ice cream, the first time the company has had to do that to a product in its 108-year old history. HEB is always committed to doing the right thing and it wanted to take care of the issue due to the gravity of selling a product it that was potentially deadly
Home Depot is the brainchild of Bernard Marcus and Arthur Blank and came about after both men lost their job in the home improvement industry in 1978 (Parnell, 2014). Home Depot has acquired several smaller home improvement stores in both the U.S. and abroad through the years which enabled it to position itself as the world’s largest home improvement chain (Parnell, 2014). Home Depot focuses on the do-it-yourself segment of the market and sells sells tools, construction products and services. Marketing is a strong point for the company. They are able to maintain a competitive advantage by keeping themselves available to their customers at all times. Home Depot has been using both online and offline marketing efforts. The internet has become a very useful tool for the company and part of the reason that they are leading the market in DIY stores. Home Depot currently provides DIY videos on YouTube and Vine that cover current topics that consumers are likely to be interested in. They also have social media pages on Facebook and Twitter, where they have a huge following. They provide online communities where actual employees answer consumer’s questions and provide assistance on
The grocery market is highly competitive. Brookshire’s has found that superior customer service is the key to success. Consumers who are familiar with the Brookshire’s personnel know that they will be greeted with a friendly smile and helpful attitude. Employee meetings and up-beat newsletters from the corporate office are excellent ways of reminding the employees of the significance of making customer satisfaction the most important part of their jobs.
Lowe’s tries to foster collaboration and strength in a variety of methods; many are through leadership training tracks and supporting employees and their families. During times economic uncertainty, it is important that individuals know that they an organization that cares and supports them. In a comprehensive report released by Lowes, the company detailed improvements Lowe’s achieved in important focus areas, including the health, safety and engagement of employees, the company’s advancement towards its 2020 goals and its partnership with suppliers to maintain the highest ethical standards and improve the products it sells (Lowe’s Companies, 2015a). According to Lowe’s Companies (2015a), “For the first time in Lowe’s annual Employee Opinion Survey, all of its U.S. stores, distribution centers and customer support centers all reached the company’s benchmark engagement goal of 65 percent, indicating a highly engaged and satisfied staff” (para 4).. “Career Bliss recognized Lowe’s as one of the 10 happiest retailers to work for in 2014” (Lowe’s Companies, 2015, para 5). To keep an organization running efficiently and effectively, you need a good customer base; you cannot achieve this without helpful, courteous and willing employees. Lowe’s understand that to keep up in the industry, they need to ensure they employees are taken care of
In the early 2000’s Lowe’s was rapidly intensifying its presence nationwide. The company carried a varied assortment of home improvement products and catered to the needs of retail as well as commercial business customers. Lowe’s expanded their reach by acquiring a 41-store chain, Eagle Hardware and Garden, and engaging in a strategic alliance with HGTV to obtain a more profound existence in their market (Rouse, 2005). By 2004, Lowe’s operated almost 1,000 stores with plans to continue expansion across the nation (Rouse, 2005). The company has a core competency in helping customers meet their home improvement needs at a low price. In order to use this core competency to gain a competitive advantage, the company has focused on key functional strategies. To continue their success, Lowe’s must specifically focus on marketing, logistics, and human resource management strategies.
While Ben & Jerry’s has multiple strengths, it is also worth noting some of the company’s weakness and how they can combat them. Although their commitment to clean resources draws in consumers, it also losing another group of people, those who do not wish to pay extra price the company must charge to offset clean technology choices. Ben & Jerry’s is one of the more expensive ice cream brands located in a local grocery store. This has direct correlation to their lack of an exceptionally large sale
Lowe’s is leading the way by example. Lowe’s believes that creating long-term partnerships is a win-win situation for both sides of the deal. Lowe’s is the second largest home appliance retailer in the country, by working hand in hand for twenty-six years with Whirlpool, the largest marketer and manufacturer of home appliances. Whirlpool and Lowe’s have worked together to become unmatched in bringing their customers a high quality product and a very low competitive price. Through a tremendous logistical effort Whirlpool and Lowe’s have created a one of a kind Innovation Tour. A semi-trailer transforms itself into a functioning kitchen to show customers cutting edge appliances that will be available at Lowe’s in the future from Whirlpool and Kitchen Aid. As Lowe’s motto states, Lowe’s truly is “Improving Home Improvement”. (http://www.businesswire.com/)
In 1978, when two executives Bernie Marcus and Arthur Blank received news they were fired from their jobs at Handy Dan Home Improvement Centers, they decided to take something negative and turn it into an opportunity. They put their experience and knowledge of the business and industry together and developed a business plan to create a chain of home-improvement warehouses. Their idea was to create a business which would be larger and more profitable than any of their competitors. So in 1979, one year after being fired, they acquired their funding and opened three stores in Atlanta which they branded with the name Home Depot. Today, Home Depot is the world’s largest home improvement chain and second-largest retailer after Wal-Mart, operating approximately 2,250 stores throughout the Americas (Parnell, 2014).
Staying in touch with their customers would not enable Ben and Jerry to be as successful as they have become if their ice cream was not high quality as well. The second value the company espouses is to use only wholesome, natural ingredients. They began their operation on this premise, utilizing fresh Vermont milk and cream to create their frozen concoctions. During a period of volatility in the dairy market in 1991, the company went so far as to pay a dairy premium totaling a half million dollars to combat Vermont dairy farmers’ losses. This helped protect the family farmers who supplied the milk for Ben and Jerry’s ice cream.
Ben and Jerry's Ice Cream is a brand name company known worldwide. With superior marketing techniques Ben and Jerry's has positioned themselves to be the leader in manufacturing premium ice cream products. They have successfully targeted their market, and there by achieved a strong customer base. The mission statement of their product line is "to make, distribute, and sell the finest quality all natural ice cream while incorporating wholesome, natural ingredients and promoting business practices that respect the earth and the environment".(1)
Mr. Torbett, in the case about the Home Builders Institute (HBI), I noticed some key problems related to the Structural, Human Resources, Political and Symbolic frames. I will go through each of these problems in order to identify which frame it relates to, what the problem is, why it was caused, a recommendation for fixing the problem and any possible ramifications. This will provide some potential future step as you progress in your journey at HBI.
Looking to the case study chosen, the Holland and Barrett brand is the name and design identifies their quality products and service as distinct from those other sellers. Holland and Barrett store have natural and healthy appearance that provides easily to recognise them. H&B promise is to deliver healthy food and best value price. (Holland and barret.2012)
Many organizations receive benefits, from the government, for being culturally diverse. For example, organizations that follow the government guidelines are given new technology and more resources to better the community health. If a healthcare organization isn’t culturally diverse, it can harm the organization’s incentives and raise concerns on diversity and inequality from the community.
Ben & Jerry’s Homemade, Inc. is a leading manufacturer of super premium ice cream, frozen yogurt and sorbet in unique and regular flavors. The Ice Cream Company embraces a philosophy of being real and “down to earth”, being humorous and having fun, being non-traditional and alternative and, at times, being activists around progressive values. Co-founders, Ben Cohen and Jerry Greenfield, have been seen as role models for running a business that is both profitable and socially responsible and committed to using only natural ingredients in its products. With flavors like Cherry Garcia, Chubby Hubby, Chunky Monkey, Phish Food, and Rainforest Crunch its no wonder that they are known as the “Woodstock of ice cream”.
H&M is the world’s second largest retailer, only behind its main rival Zara of Inditex (Petro, 2012). The company currently has 3006 stores in 53 countries. The company does not own any factories. H&M outsources production to network of 800 independent suppliers; 75% in Asia and 25% in Europe. In order to increase the efficiency and productivity of its supply chain, the company strategically locates its network of 20 to 30 production offices close to its suppliers. According to Stockholm Newsroom, the pretax profit of the company for the month of June to August of 2013 is $907 million, which indicates an 11 rise in turnover (Pollard, 2013). The company continuous development plan facilitates its goal for both brick and mortar, and online stores expansion worldwide. The target segments for H&M, a category specialist store, are trendsetters and fashion/money conscious males and females ranging from 16 to 40 years old with income ranging $15,000 to $60,000 annually.
Increasing diversity in an organization can drastically change the way customers view and trust the company as a whole. It can be the difference that causes a customer to choose one company over another. For example, City Side Financial Services recognized this fact in the article we read, “Managing Diversity at Cityside Financial Services”, and set forth to boost their diversity. Some of the steps that Cityside took in order to realize the benefits that diversity can bring to their organization were to hire based on local demographics and break into two different teams to handle different types of accounts. Cityside was located in an increasingly African-A...