Guerilla Marketing Essay

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Guerilla Marketing for Small Businesses: Can it work?
Of course that it can work. Guerilla marketing is always a great idea, regardless of the size of the business, simply because it brings creativity, freshness and new breeze in your company and that’s what you as an owner can constantly do in order to attract new clients as well as retain your existing ones. Once you go Guerilla, you will never look back. Why you ask? Well…
The Power of Guerilla Marketing
For those of you distant to this notion, we would wrap it up for you and say that guerilla marketing is a fun way to advertise your business, without spending the last penny on ads, billboard or flyers. You’ve probably came across on so many guerilla marketing strategies, but little do we know that something interesting and creative is put there or written there for a purpose or even more, for a very justifiable purpose, to sell a product or a service to customers who will be attracted by the amazing features of that product. For instance, have you ever seen a Coca Cola bottle painted on a public wall as you pass by with your car? Or it doesn’t have to be Coca Cola bottle, it can be the Nike sign, a simple website address or a phone number. The beauty of guerilla marketing is that there are no rules! A little bit of imagination, creativity and most of all, remember that you are selling a story, rather than a product or service. Guerilla marketing is convenient for small businesses in particular, simply because small business are not always in a position to invest a lot of money in a marketing campaign. Guerilla marketing can cost your from $1 to a $1.000 or even more, you are the …show more content…

Now when we came to terms with the notion and meaning behind guerilla marketing, it’s time to put it in practice. Usually, guerilla marketing happens spontaneously, by talking a chalk in your hand and writing why your product or service is more unique than any other out

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