Analysis Of The Taste Of Texas

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Success for any small business owner depends on the lucrative employment of sound marketing strategies. It is essential that a business, especially a small business or fledgling company, define themselves as a company, because it only then, that the business can develop a business marketing strategy that is reliable. Moreover, a sound marketing strategy remains a crucial element for the development, as well as, the growth of the company allowing it to achieve, in addition to communicating both the goals and the objective of the business to all concerns (Hemley, 2013). Thus, a marketing consultant, assist the business owner in targeting a specific audience, as well as, correlating the distinguishing factors that separates the business from its competitors. Subsequently, these three components, the discovery of the true business identify, the …show more content…

Texas Cowboy®, the trademarked brand of meat snacks and hot sauces owned by Taste of Texas, Incorporated, which originates in Euless, Texas, west of Dallas, Texas, is a company that produces a quality USDA meat snack, along with a variety of hot sauces since 2010. This business offers a premium beef, as well as, turkey jerky in multiple flavors, and an assortment of salsas ranging from a mild peach-mango habanera product, to an extremely hot habanera-jalapeno product, along with intermediate products with an originating target audience comprised of gourmet salsa and jerky lovers. Additionally, this company attributes its current growth to customer loyalty, as well as, promotions via local, regional, and state festivals, in addition to an excellent customer service. The maintenance of a website permits shipping, throughout all fifty states via the USPS Priority Mail within one to two business days utilizing approved credit and debit

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