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Hospitality industry going green
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1. Introduction
Going green is an “It” topic now throughout the world. Singapore Prime Minister Mr. Lee Hsien Loong has mentioned about building a sustainable nation more than once in his public speeches. In his recent speech at the launch of Clean & Green Singapore 2015 on 8 November, he said that Singapore should continue its Clean and Green culture in order to cope with future challenges (Lee, 2015). The publishing of Sustainable Singapore Blueprint 2015 also pointed out that Singapore has made good progress in its sustainability journey and will continue to achieve its 2020 target as well as its 2030 target (2014). This going green mission includes all aspects in our lives such as transportation, housing, living. Some key points are water saving, energy saving and waste management.
According to a Singapore Economic Impact report, the total contribution of Travel and Tourism to Singapore GDP has been steadily increasing in the past few years, reaching SGD39.7bn (10.9% of GDP) last year (2015). The hotel industry plays a significant role in Singapore’s travel and tourism business, so it has an impact on Singapore economy too. In answer to Sustainability Singapore Blueprint 2015 and to achieve business sustainability nationwide, managing hotel businesses wisely with green practices has become more and more important.
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Definitions and Certification of Green Hotels
There is no universal standard for green hotels, neither is an offical definition of a green hotel. The Green Hotel Association defines green hotels as environmentally-friendly properties whose managers are eager to institute programs that save water, save energy and reduce solid waste while saving money—to help protect our one and only Earth (Green Hotel Association, 1995). It is indeed true that energy, water and waste are the top three issues when it comes to the environmental sustainability of hotels. Almost all green features and practices relate to energy efficiency, water saving and waste
Generational conflicts, political strife, environmental regulations, stakeholders in big oil, and many more hurdles affect the push to fully sustainable economies around the world and even here in America. In a world where coal, oil, and natural gas are limited, countries are gobbling it all up as fast as they can before other poorer countries come on the grid. Even though America and other countries gobble up these resources the life of the people is still a struggle to meet basic needs. Sustainability is an intermingling of resource use and protection of the “quality of life”, it is met by using resources sparingly and by recycling or reducing the use of other non-renewable resources to provide for our immediate need, but also to conserve and protect the needs of the next generation and to improve the quality of all the lives to come.
This paper will discuss the five environmental factors that influence global and domestic marketing decisions that organizations must make. These five environmental factors are technology, demographics, government, culture and economics. Companies are affected differently by these factors depending on the industry they are in and the size of the organization. I will be using the Washington Plaza Hotel to illustrate how these environmental factors affect the hotel industry's marketing decisions. The Washington Plaza Hotel is a hospitality business located in Washington, DC. They offer services such as lodging, restaurant, bar, catering and meeting space rental. The Washington Plaza Hotel's major customer base is government, tourist, non-profit organizations, local businesses and some corporate clientele. Let's now take a look at how these environmental factors affect the marketing of the hotel.
The Hotel industry has become very important in the past years due to immense traveling and growth of international business. Hotel industry not only plays an important role in the life of people but as well as the economy of the country. Development and advancement in the Hotel industry have rapidly been taking place and especially since the rapid change in technology, it is very important for hotels to be promptly keeping up to date. When the hotel industry is spoken of, there are many famous hotels but one hotel company that has been outstanding in growth and other aspects of business, like in Leadership, Teamwork (Employee turnover), Motivation (Customer retention and satisfaction, Goals and objectives, (changing the way hotel business has worked), and Change within the company; structurally inside and physically outside, adding elements, like entertainment, gaming, and outdoor activities, is the Hilton Hotel Company.
Recent years, government have been focusing on the importance of innovative ideas towards a greener future as there is an increase attention towards environmental consciousness among social groups working towards sustainability of the environment. Funding and incentive scheme has been setup by the government authorities to help various companies to work towards a clean and green city that could help with future economic growth in Singapore. A total of 35 government funding
A green building (also referred to as sustainable building or green construction) is a structure that employs an approach that is responsible for the environment besides being efficient in regard to resources all through its life cycle: This is from selecting the site to designing it, constructing, operating, maintaining, renovating and demolishing it. To achieve this, the client, the engineers, the architects and the entire design team closely cooperate at all stages of a project (Yan and Paliniotis, 2006). Practicing Green Building complements and expands the conventional building design areas of comfort, durability, utility and economy.
The overall industry saw a strong boom rate from 2010-2014. The global hotels & motels industry had total revenues of $677.1bn in 2014, representing a compound annual growth rate (CAGR) of 4.6% between 2010 and 2014. In comparison, the Asia-Pacific and US industries grew with CAGRs of 6.6% and 5% respectively, over the same period, to reach respective values of $163.7bn and $166.2bn in 2014(Global Hotels & Motels 7). The reason for this growth is due to the Asia-Pacific Region and Americas. The US alone with its world’s largest hotels/market has conquered net value growth, while China has literally doubled the revenue in the same time span. The leisure segment
The design of a lodging facility is an important aspect in differentiating the facility from its competitors while attracting consumers. Most facilities focus on the exterior design and forget about the interior design of the hotel. The exterior design is what is going to draw in consumers into the facility and the interior design is what is going to get the consumer to stay. Interior design is just as important as the exterior design. It is noted in the article, The importance of Interior Design in the Hotel Business that “first impressions are the most lasting” (Hotel, 2016). The Four Seasons Hotel and Resorts does just this, these facilities go above and beyond in order to be recognized as the company that manages the finest hotels, resorts,
Green architecture is an approach to building which has become more popular in the last 25 to 30 years. Also known as sustainable design, green architecture is a method of design that minimizes the impact of building on the environment. Once thought of as unconventional and nonstandard, both regulatory agencies and the public alike are quickly accepting green architecture as a socially responsible and logical means of construction.
The hotel industry is by far one of the biggest business industries known to man in this era. The businesses of this industry are affected by many factors. The businesses environmental factors in external factors are demographic, economic, global, political, sociocultural and technological.
The use of green materials is better for the environment because they have a positive impact on the planet. Looking at our environment today we see a place that has been facing a massive climate change. Scientists have been concerned over global warming for decades. The ongoing increase of the earth’s temperature is believed to be caused by the greenhouse effect (“Global Warming” 27). Building with green materials produces significantly lower greenhouse gas emission. Specifically, wood as a material for building products, requires considerably less energy than other building products such as steel and concrete. Wood product manufacture results in fewer greenhouse gas and other air-polluting emissions (“Green Building Benefits”). Green building also results in waste reduction. In the United States, construction and demolition creates a huge amount of solid waste. Green building limits the waste prod...
In this regard, city authorities all over the world are increasingly adopting energy efficiency measures in a quest to become sustainable into the future. Consequently, this has led to the emergence of the term ‘green cities’ (Aulisi & Hanson, 2004). New York City, viewed by many as an urban, concrete jungle, was recently named the “greenest city" in the United States. This is mainly because most of its residents live in energy-efficient buildings, and use public transport, bicycl...
“Being green” does not have to be a life-changing task. Simple habits and a few reminders can make a difference to save our planet from wasting energy, polluting the air, and our health. We as human beings are looking forward to simplify our lives, but in order to keep our planet healthy and pollution free, we have to sacrifise our own convinience. Following are a few solutions how we ourselves can make a change in our living to save the environment:
Have you ever wanted to help the environment but you just didn’t know how? If you have, there are several easy ways that you can go green and still help the environment. What does it mean to “go green?” It means to make choices that reduce, minimize, or even attempt to reverse the negative impact of our actions on earth and its resources. Also, to find ways to preclude human actions that contribute to the extinction of rare plants, and animals. Going Green also means to recycle and find innovative ways to release the most common e-waste such as computers, televisions, telephones, VCRs, stereos, copiers, and fax machines. In addition, going green means addressing the causes of global warming and what can be done to maintain Earth’s average temperature for near- surface locations.
The slogan “Singapore, a clean and green city” is not there for nothing. Singapore, one of the world’s busiest port and city with a constantly increasing population of over 4 million people, is also one of the world’s cleanest countries. Singapore has been constantly coming up with new campaigns to remind Singaporeans to keep the county clean. There is also recycling campaigns which promotes the 3’R’s, reuse, recycle, reduce. Such campaigns have been proved successful with the amount of litter on the streets decreasing as time goes by. Such campaigns also make deep impressions in Singaporean’s minds as campaigns like this has mascots which go about the schools and streets to advertise and promote.
By showing the world the severity of our need for conservation, we will be able to save the earth and get the most out of our resources. We need to fix this problem before it becomes uncontrollable to the point of having no resources to supply our needs. By reducing our consumption of resources, we will be able to become closer to fixing the problem of global warming, high gasoline prices and pesticide filled meats. The outcome of respecting our world and “going green” will better how we live our lives, our communities and the environment. The concept of “going green” is a necessity for the future because “our children deserve cities as beautiful as they are.