Environmentalism has become a great concern in all sectors of business, evidenced by the recent jump in energy prices, and empirical data provided by several different environmental and scientific agencies. The Hotel industry is no different, in fact, it would benefit greatly from the recent push for all businesses and business sectors to "Go Green." Yet, the industry has long resisted the changes, and is only recently catching up to other industries that have converted their operations to have greener strategies. Hotels require meticulous upkeep and cleanliness in order to keep up with guests’ concerns and demand. As a result, cleaning and waste products, and their disposal have become a main issue as hotels attempt to participate in the green movement. Additionally, energy efficiency in the hotel industry can prove difficult because of safety concerns that management must address, including keeping common areas and lobbies well-lit at all times. The hotel industry could benefit economically from the green movement, first by attracting guests who wish to adopt a greener lifestyle, as well as saving money through cost-saving energy practices and equipment adjustments. However, they must first understand the importance of greener practices on a wide scale, and understand how it is achieved, while meeting guest expectations and maintaining the same comfort level. The industry is aware of these concerns, and has been investigating environmentally-friendly alternatives that would still prove consistent with guest concerns for at least the last 15 years. A 1996 article published in the International of Contemporary Hotel Management examines strategies for “greening” the industry, and highlights a questionnaire of hotel general... ... middle of paper ... ...he industry in adopting green policies because they highlight simple options to reduce environmental impact, which in turn saves money through energy conservation. It’s possible that the hotel industry has resisted these simple changes for so long because consumers were not as vocal about making these changes. The industry began to change its mind only after consumers changed their mind about energy conservation and the Green movement. While there are initial costs that some independently-owned hotels may find too risky, there is evidence that the switch is economically sound in more aspects than just keeping up with consumer demands. Even if stakeholders and executives do not feel it is a necessary move, especially if they have a loyal customer-base, they may find the cost-savings more attractive; particularly if they can pass those savings on to their customers.
Walt Disney World is trademarked for being the “Happiest Place on Earth”, and attracts millions of people each year from all around the world. With 10,000 guests an hour visiting Walt Disney World, parks reach their carrying capacity of 100,000, within the 43 square miles of Disney property, almost all of the days that it is open year round (“Walt Disney World”). With this much land and this number of people coming and going from the property each day, one may be to believe that The Walt Disney Company has their eye on one thing and one thing only - Money. Although this may seem to be a reasonable assumption, Walt Disney World, along with the entire Walt Disney Company, is paving the way to a sustainable company in new environmentally friendly
This paper will discuss the five environmental factors that influence global and domestic marketing decisions that organizations must make. These five environmental factors are technology, demographics, government, culture and economics. Companies are affected differently by these factors depending on the industry they are in and the size of the organization. I will be using the Washington Plaza Hotel to illustrate how these environmental factors affect the hotel industry's marketing decisions. The Washington Plaza Hotel is a hospitality business located in Washington, DC. They offer services such as lodging, restaurant, bar, catering and meeting space rental. The Washington Plaza Hotel's major customer base is government, tourist, non-profit organizations, local businesses and some corporate clientele. Let's now take a look at how these environmental factors affect the marketing of the hotel.
The Hotel industry has become very important in the past years due to immense traveling and growth of international business. Hotel industry not only plays an important role in the life of people but as well as the economy of the country. Development and advancement in the Hotel industry have rapidly been taking place and especially since the rapid change in technology, it is very important for hotels to be promptly keeping up to date. When the hotel industry is spoken of, there are many famous hotels but one hotel company that has been outstanding in growth and other aspects of business, like in Leadership, Teamwork (Employee turnover), Motivation (Customer retention and satisfaction, Goals and objectives, (changing the way hotel business has worked), and Change within the company; structurally inside and physically outside, adding elements, like entertainment, gaming, and outdoor activities, is the Hilton Hotel Company.
The sample represents all U.S. regions and several different hotel location types, including city (47.7%), suburb (15.2%), airport (15.2%), and resort (21.9%). The total data presented here are from hotel managers (N = 98) and hourly employees (N=66) who completed a baseline survey followed by daily diary telephone interviews for eight consecutive days.
The hotel industry performs within a saturated market, driven by customer loyalty and competitive pricing to stand-out. This competitive nature makes it extremely important to capitalise on strengths while improving on
With over 17,000 stores worldwide, it is not an easy feat to keep this overwhelming large entity in compliance with “green” protocol. The company has focused on five specific areas regarding the environment: recycling, energy, water, green building and climate change. The purpose of this paper is to evaluate just how well Starbucks is holding up to its promise to utilize responsible business practices, specifically, their performance in environmental stewardship, and “green” building.
The overall industry saw a strong boom rate from 2010-2014. The global hotels & motels industry had total revenues of $677.1bn in 2014, representing a compound annual growth rate (CAGR) of 4.6% between 2010 and 2014. In comparison, the Asia-Pacific and US industries grew with CAGRs of 6.6% and 5% respectively, over the same period, to reach respective values of $163.7bn and $166.2bn in 2014(Global Hotels & Motels 7). The reason for this growth is due to the Asia-Pacific Region and Americas. The US alone with its world’s largest hotels/market has conquered net value growth, while China has literally doubled the revenue in the same time span. The leisure segment
Going green in the workplace is a new trend in business. In choosing to go green in the workplace you may be challenged by an elevated initial start-up costs, however savings earned from this investment will more than pay for those initial costs in the future. Many people see this as a controversial issue, and granted it does have its own unique set of pro and cons, but if a business makes careful choices going green can prove to be very rewarding. Companies are doing this to save money on energy expenses as well as deploying it as a means to help reduce the carbon foot-print they are leaving behind.
New Zealand tourism is largely reliant on 'Eco-tourism' so to maintain the tourism industry it is imperative that our environment is conserved. However tourism itself can have negative effects on the environment. The tourism sector must act responsibly in its use of the environment and any use must be sustainable.
Amenities, location, packages, rates, special offers - just a few of the many factors that are considered when choosing the functions of a hotel. I was very curious to see how different types of hotels differ in what they offer, how they offer it, and where they offer it. These services are extremely significant because they are what define a hotel. They define what type of guests they are targeting, what type of hotel they want to be perceived as, and what level of service they want to deliver to their guests. The impression of the hotel left on the guest is essential for the success of the hotel. The idea of adding amenities to keep up with competition or getting creative with services offered is not new. The Journal of Retail & Leisure Property mentioned that starting in the 1970’s, “hotels and resorts tried to gain market share from their competitors by increasing amenities in the guest rooms.” The services and amenities have always been a factor when deciding what approach to take when trying to find the most success. By comparing an average 2-3 star hotel with a 5-star hotel, I was able to gain a better understanding of the different services offered in hotels and the different expectations that certain guests have in their stay.
The hotel industry is by far one of the biggest business industries known to man in this era. The businesses of this industry are affected by many factors. The businesses environmental factors in external factors are demographic, economic, global, political, sociocultural and technological.
The hospitality industry is made up of many companies who are run by business people. Business people who put short-term profits ahead of concern for the long-term health of the company or who make additional profits by failing to spend the money necessary to handle toxic waste or pollution resulting from the manufacturing process, are not professionals and harm the reputation of the industry as a profession (Jaszay & Dunk, 2006). The scandalous behavior of some business leaders in the past
In recent years, business or green business was no longer an option to become an obligation. Companies started to change their mindset and values to develop new environmental proposals, for example launching second ecological lines.
...as an image to the public on which they present themselves as being environmentally friendly, not just to the earth, but to our human resources as well.
One of the most essential things for tourism to be successful in a particular place is a quality of the environment both natural and man-made. However the tourism industry involves doing many activities that have a negative effect on the environment.