The Benefits Of Starbucks

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The majority of companies nowadays have caught up on the environmental inclination; subsequent, they have come out with a movement of eco-friendly products. Knowing that being “green” has become extremely popular and understandably so, they need to find a way to pursue and attract consumers to buy products that may appear eco-friendly to the public, when it might not be the case.
However, It is very clever to come up with this type of tactics in the market, for it attracts a substantial amount of consumers. If we take in consideration that those ethical companies do better in the long run, being environmental friendly is an advantage for their profits. Once clients begin to buy a certain product that is proclaimed to be “green,” they are contributing, in a way, with the company itself. And for this reason they will continue to sell what has been working for them, the popular products. So, according to what is known for supply and demand, these companies will then continue producing more of those popular green products, as long as their clients keep buying them.
Starbucks, for example, has achieved the “trust” of their costumers by taking the necessary steps to become environmental friendly. How? Starbucks has been very ingenious executing their marketing and social strategies, and this is exactly what has been helping them become a very successful and recognizable company. From “hipsters,” to baby boomers, Starbucks have taken the right marketing strategies that played a very significant part in their growth. This company has adopted the use of social media as their principal marketing strategy involving more than six social platforms such as: Instagram, Facebook, Twitter, Pinterest and more. It is more than obvious that Starbu...

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...as an image to the public on which they present themselves as being environmentally friendly, not just to the earth, but to our human resources as well.
One of the strategies that Starbucks has been implementing is the campaign of their new logo coming out in March 2014. In my opinion, this is just a misleading use so that consumers can focus on the logo instead of asking themselves what they are going to do with all those old cups with the original logo. This doesn’t benefit Starbucks since it’s a company considered to be devoted to recycle, yet struggle constantly to reduce their footprints. Now, how about their building logos, their trucks and the road signs? I mean, they’re changing pretty much everything. Wouldn’t that consume more carbon footprint? Starbucks, in my opinion, is promoting a false perception that all their products are good for the environment.

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