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Sustainability in a business context
Sustainability in the Business Context
Sustainability in the Business Context
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In the spirit of sustainable business operations, I have named my brewing company EcoBrew. The mission of EcoBrew will be “To provide an affordable and sustainable beer that quenches ones thirst for both a well-made brew and an ecologically sound business operation.” I plan to nestle the self-sustaining operation in a quiet valley along the Colorado River, in the New Castle area. The strategic placement of the main operation facility is in an attempt to provide adequate water for the agricultural needs of the business. In addition, such a business can help stir the economy in the small town by providing jobs and a new industry. EcoBrew is going to be a beneficial and successful company that thrives in a small valley in the Western …show more content…
Marketing itself is generally done in several facets: social media, television and traditional mail marketing. Tackling each of these outlets will take precise execution and ingenuity to successfully fit into the company’s values. By addressing the challenges of marketing with creative solutions, not only will EcoBrew become an industry frontrunner but also attract key markets effectively. EcoBrew will be incorporating a full circle system of marketing that includes compostable paper marketing materials and precisely directed online/television advertisements. There are numerous benefits that sustainability can have as far as marketing …show more content…
Not only can the creative solutions cut cost and waste but they can also build an incredible foundation of values that attracts a variety of customers. The numerous facets of marketing will build a great amount of PR for the business, tackling current issues and staying with trends does not go unrewarded. In the court of public opinion, those who do little harm can win big, in the form of profits. EcoBrew will benefit massively from the good press that the operations will generate, the biggest of these benefits will be the encouragement of other businesses to follow suit. Moving industry forward is the largest benefit that sustainability has on
This report addresses the issue of whether Amsterdam Brewery should invest and promote new products or continue to focus on current products. And, whether Jeff Carefoote should pay attention to whole brands or spent expense to increase brewing capacity. The report describes a strategic plan to ensure Amsterdam Brewery’s competitiveness in the market.
Staples Inc. is the largest retail office supply chain which operates world wide with almost 2000 stores operating in over 10 countries and several more via catalog and delivery order1. Staples offers supplies, office machines, furniture, technology and other business services such as their copy center2. Aside from providing services and products to meet the needs of stakeholders such as the employees, investors and customers, of the corporation, Staples offers a program called Staples' Soul. This program was instituted in order to meet the concerns of all the other stakeholders such as local communities, the government, private organizations, and regulatory authorities. To do so they seek environmental excellence by offering environmentally preferable products and educating stakeholders about environmental issues, they also work for the community through their alliance with the U.S. and international charitable organizations, cause marketing ini...
Strives to be the leader in micro brewing while maintaining the core values it started with and had employee buy in even before it went” 100 % employee owned in2013” (Gorski, 2013).
BHP Billiton commits to customer awareness and outreach through many of its existing programs in hopes to promote sustainable and long-term by decreasing their environmental footprint while building collective stakeholder relationships. The company has committed to its target of being more environmental responsibility and working towards reducing their greenhouse gas emissions by 5% by way of sustainable development. This means pushing forward with extensive innovation through their partnerships with companies like Hatch and any other future
protect the environment through initiatives, grants, the ways in which their products are manufactured, and proper waste disposal. In the field of marketing, it is known that “Too many choices means no choice at all”, which signifies that if customers have too many options to choose from, they tend to get confused and overwhelmed, which often leads to them not making a purchase (Barry, 2003). However, having very limited options tends to bore and discourage customers from purchasing the product as well. Patagonia, overall, doesn’t have a large product mix.
Consumers in today’s market are growing increasingly more aware of the need for companies to be socially responsible in order for consumers to show support through loyal business. Baby Boomers, The Silent Generation, Generation Y and Generation X cultures have embraced the megatrend of environmental and social consciousness of organizations, despite their many different generational characteristics (Kotler & Ketler, 2012). Home Depot has become more than just the orange home improvement store by continuing to effectively integrate multiple marketing strategies into its business plan. Home Depot targets a variety of consumers, helping gain a wide customer base to support the company even through economic swings (Home Depot, 2012). By focusing on all of the macro-environmental factors, Home Depot is now known as a company that helps all Americans create a personal sanctuary in their homes, regardless of their income (Home Depot, 2012).
It adapted a triple bottom line to measure success through profits, people and the planet. Through New Belgium Brewing's mission statement, they dedicate it to quality, the environment, its employees, and to its customers. p.358) Such as kindling social, environmental, and cultural change as a business role model. Another example is environmental stewardship: minimizing resource consumption, maximizing energy efficiency and recycling.
The Boston Beer Company is able to obtain relatively low-cost funds for their working capital and expenditures. The company is constantly in search of the lowest cost items without suffering the quality of their products. The company has thrived and has been able to expand to become successful due to their ability to achieve this.
One research objective has set the foundation for our company to communicate to Chipotle customers about the sustainable packaging through social media and in store promotions
Breckenridge Brewery has a strong business in brewing beer. Due to the lack of professional management expertise and venturing into the wrong business, the company has not been able to turn in a profit. It is important that the company try to resolve these problems as soon as possible. Only then, will the company get out of the red and hopefully, move on to a higher level.
Belz, F., & Peattie, K 2012, Sustainability marketing: a global perspective (2nd ed.). Hoboken, N.J.: Wiley.
...ach out to your customers. These methods are better for the environment, since they are useful and will be used by your potential customers. Another idea that could be used is printing calendars on recycled paper; this could help make an eco-friendly statement. Placing ads online is a good way to reach potential customers without wasting sustainable resources.
Zero Waste Market will utilize the media as a promotional strategy. ZWM will strive to gain the attention of different news networks and make use of ZWM’s already strong social media presence to create buzz about the grand opening. In addition, as a campaign that involves flyers would be a counter intuitive to the main objective and value, the promotional initiative will be waste free, utilizing platforms such as radio, TV, and word of mouth.
...e, L. (2012). Sustainable marketing and social media. Journal of Advertising , 41 (4), 69-84.
The sustainability of ecosystems on which the global economy depends must be guaranteed. And the economic partners must be satisfied that the basis of exchange is equitable” (World). This quote demonstrates the complexities of sustainability. Another thing corporations should focus on when trying to be sustainable is their environmental impact. Annie Leonard in her book The Story of Stuff says that companies can significantly reduce their toll on the environment by changing their design. The design determines “the amount of energy used in making and using the product,” “the length of the product’s life span” and “its ability to be recycled” (Leonard). All these things determine the amount of resources a company must use, so simply changing a product’s design is one way a company can have a large impact on the sustainability of the environment in which it operates. One example of this is that “Wal-Mart attributed more that $100 million of its 2009 revenue to a decision to switch to a recyclable variety of cardboard in shipments” which it sells to a recycler instead of paying to send it to a landfill